Pitches and Speeches at Magnolia Forum Gauge TV\'s Future Trends

The Magnolia Forum at the 17th Shanghai Television Festival will involve industry experts from around the world discussing trends and issues in television.

The forum, from June 7-9, will include leading players from video, telecom, broadcasting, digital technology and Internet investment industries making keynote speeches and discussing collaborative development options. Senior personnel from networks, marketing and manufacturing will also attend.

They will also discuss issues linked to starting a new round of capital investment to create new media industry value chains.

Among other forum themes:

A "Summit on the Strategy of the Media Industry in the Omni-Media Age" will focus on the transition of media strategies in the current multi-media age. It also examines the evolutionary patterns of new media and discuss producing creative content with digital and intelligent technology that integrates telecom, broadcasting, and Internet networks.

"How to Survive the Industrialization of Program Production" will discuss the importance of harnessing resources in supply-demand exchanges. As competition intensifies, television resources are depreciating and eventually it may be better to go back to basics and create a new supply-demand system adapted to the current media environment. The prevailing concept is that input determines output, but industry should also think about how inputs affect output and that by increasing input, resources would be better used in both new and traditional media.

"The Oriental Success of Innovation - A Dialogue about TV Formats and China\'s Contemporary Entertainment Industry" will discuss the meaning of program modes to contemporary Chinese entertainment TV. The forum will focus on the developing trend of global TV program mode development, examine content creativity, and the marketing and distribution of programs using brand management. It will also consider how program content can be developed based on the characteristics of new media platforms. Veteran program mode providers, telecom professionals, scholars, advertisers, and new media researchers will give keynote speeches.

An "Oriental Creation" Bidding Conference will involve the four leading TV broadcast networks - SMG\'s Mandarin Entertainment, Dragon TV\'s Entertainment Channel, Channel Young and the Art Channel - in new entertainment program pitches from producers in China and abroad.

The "Asian Animation Pitch and Catch Forum" will address the cultural values and responsibilities of animation, such as: Japanese animation masters encouraging people affected by the earthquake; how Disney in the 1930s influenced the mood of a whole era; and also the need for outstanding animation in China. The forum will invite new and established media tycoons and investors to analyze the contemporary vitality of the animation sector.