The 17th Shanghai TV Festival Poster Released

The STVF runs from June 11th to the 19th.

The STVF called for entries for the 17th Shanghai TV Festival Posters in October 2010. With the aim of finding a striking visual impact, over ten universities, many advertising agencies, and amateurs submitted ideas. This year’s poster is characterized by an imaginative and modern design, highlighting the authority and artistry of the Magnolia Awards. Finally, after screening all the entries, C&C Design’s poster stood out.

Red, green and blue spotlights not only stand for TV’s primary colors but also future prospects with the “Three Network Convergence” of broadcasting, telecommunications, and the Internet. The eye character signifies watching and focusing in multiple colors; and on the bottom of the poster, the Shanghai World Financial Center, the Oriental Pearl TV Tower, and the China Pavilion at World Expo 2010 are the landmarks reflecting the city’s great progress.