The Keys to Development of Chinese TV Animations

      “What we have found is that children around the world are very quick to adapt the technology. We have to produce programs that can entertain audience, not just on television, but also through the internet,” said Tim Brooke Hunt, founding member of Asian Animation Summit and former controller of Children’s for ABC at yesterday’s Magnolia Forum on TV animations reaching new heights.

      Wang Chuan, chief creative officer and chairman of the Board of Vasoon Animation, explained       that producing a TV animation now is about developinga project  in  different  fields, from  TV, film  to  game.

      “The new height of TV is to produce programs         for television  when the internet is taking away audience  as  well  as  capital,” he said.

      The key is to create contents with strong stories  for the target audience of TV animation at relatively lower cost.

      “At the end of the day we must remember that children  around  the  world  are the same,” Hunt said.

      The audience of animation has also changed over the years and is no longer limited to children. Adults are watching animation TV series and films as well.

      Minami Masahiko, founder of BONES and animation producer, said that in Japan, “the audience  is  also  no  longer  limited  to  children.”

      “Thanks to the booming and prosperity of the cartoon industry, we have been able to capture a larger group of audience of the animation,” Masahiko   said.

      International partnership is another key for TV animations to thrive, and Asia has become a major market in today’s animation industry.

      “In Australia, we used to make our animation programs and partnerships with producers in Canada, UK and Europe. However, what is happening now in Australia is that we realize ideal partners of our animation industry are in our region in Asia,” Hung said.