High-tech devices at new media exhibit

Mobility, 3D and high-speed storage devices became spotlights in a new media and broadcasting equipment exhibition yesterday, part of the 16th Shanghai TV Festival.

 

Exhibitors, including Sony, Hitachi and Dayang, displayed eye-catching products in the professional field of TV technology, like 3D video cameras with two lenses and mobile HD (high-definition) news gathering system, Shanghai Daily learned from International New Media and Broadcasting Equipment Market Exhibition, which opened yesterday.

 

Panasonic China displayed the world\'s first professional quality full HD and 3D camcorder. The device features two lenses and two memory cards, which can record 3D content.

 

"It\'s a broadcast-quality 3D camcorder that can be used by TV journalists, documentary film directors and personal users," said Panasonic staff at the booth, who mentioned it will be available in September.

 

In traditional ways, people have to use at least two camcorders to shot 3D content. The new device provides people high mobility for 3D content making, industry officials said.

 

The 3D camcorder is probably good news for Maurice Kao, president of Taiwan-based Production Network International Inc. Production Network will start to shoot the world\'s cultural relics in 3D within five years, according to Kao.

 

Talking about mobility, a new choice for TV journalists is TVU Networks "3G News Pack." The US-based firm displayed a backpack for live broadcast-quality mobile news gathering system on the show. The pack supports HD quality (with five megabits per second) from a backpack. The device features several slots for 3G cards and Wi-Fi and the HD content can be sent back through various networks separately and combined at the TV station.

 

"We are in negotiations with Chinese TV stations to adopt the new system," said Elaine Gu, vice president of TVU, whose products are used by ABC, Foxnews and Star TV.

 

Meanwhile, Hitachi showcased high-speed storage disk for HD content, which can be transferred at a speed up to 3 GBPS (gigabit per second) through special slots, 50 times faster compared with a USB connection.

 

HD\'s popularity has boosted demand for high-speed storage products, according to Zhang Yang, Hitachi\'s associate senior researcher.

 

The exhibition, held in Shanghai Exhibition Center, will close on Thursday.