The Magnolia Forum Capture Hot Issues

This year\'s Shanghai TV Festival Magnolia Forum has invited industry experts from home and abroad to discuss hot topics including integration of the three networks——the Internet, telecommunications and broadcasting and new media.  The forum, which begins today, is expected to produce ideas and guidelines for the future development of the television industry in China.

 

Over the years, the Shanghai TV Festival\'s Magnolia Forum has become an authoritative voice on future trends in TV.

 

This year\'s event will focus on the business opportunities brought about by amalgamation. It will also discuss current problems and further development strategy as regard to intengration and investigate how to drive the process. Also considered will be how to let the combination play an active role in rejuvenating the information and culture industry.

 

The forum has invited experts and senior directors from the three networks, and from system manufacturers, to discuss the theme better media, better life——what media should bring to consumers, and how to achieve this. One meeting will discuss 30 years of TV hosts and feature many famous names.

 

Also under discussion will be the need for cooperation by both sides of the Taiwan Strait.

 

Senior figures have been invited to discuss script creation and market cooperation. They will also focus on the diversity of television\'s idol drama on both sides.

 

Experts have also been be invited to discuss the development of the animation industry.