2015-06-04
Diagnose for New pattern of TV industry ---- Prospect on Hotspot of Magnolia TV Forum
If the STVF film and TV program trading market is compared to the wind vane of film and TV industry in the coming year, Magnolia TV Forum is a locator of the wind vane. From June 9 to June 11, 2015, Magnolia TV Forum of the 21th Shanghai TV Festival will focus on the frontier trends of TV industry and diagnose for new pattern of TV industry.
How is the subject direction determined for every Magnolia TV Forum? “Being the general planning party of the forum, we hope that all can find their own suitable candidates and topics in every forum, so as to talk about high qualify of opinions and forward-looking perspectives and burst some speculative sparks.” In the opinion of Yang Lele, head of the TV Forum, planning the forum was like preparing for a dish. Only suitable food ingredients are distributed in a proper proportion, delicious food can be cooked.
This forum will focus on four categories for further discussions, including the TV drama industry pattern of “One Play for Only Two Satellite Channels”, popular variety shows on TV screens, documentaries more under the spotlight as well as animation industry such as children\'s film and TV dramas. Leader-level media persons at home and abroad have been invited to diagnose and analyze for Chinese TV industry and talk about the new developing trend of TV industry in the future.
Popular “Metropolitan Drama” and Splashy Internet
“Metropolitan drama is always the favorite of film and TV works”. In terms of screens in May, some metropolitan TV dramas such as “Tiger Mom”, “On Our Way Home”, “The Next Station” were on with powerful momentum, which once again proved the law was by no means an empty talk. Then what follows are the audience thinking about real-world problems, expert analysis on TV drama market and creator concerns on content creation. In this TV forum, the organizing committee will organize professional discussion on “The Survival and Development of Metropolitan TV Dramas in China and Abroad” with New Classics Media, which has produced multiple metropolitan TV dramas, such as “Beijing Love Story”, “Hot Mom”, “Tiger Mom”, etc. Huang Lan, vice president of New Classics Media and senior filmmaker, Liu Jiang, director of "Beautiful Daughter-in-Law", Gao Yuan, screenwriter of "iPartment" and Yang Wenjun, director of "Divorce Lawyers" will participate in the discussion. From the current market, they foresee the trend in the first half of next year ---- the metropolitan dramas with realistic themes will have a booming period. In another forum themed with “Future Trend of Phenomenal Big-brand Film”, based on popular original and adapted dramas nowadays, Huang Lan together with Mao Weining, the director and Wen Haojie, the screenwriter of “The Ordinary World” will analyze the success mode of “phenomenal” themes creation and discuss the possibility to learn from each other at the level of creation.
Meanwhile, rapid changes of media convergence, TV station and network interaction, release of new policies and industrial environment make the media have to continuously refresh their brains and think over the new direction of TV industry development. As for discussion on TV drama industry, apart from traditional themes, this Magnolia TV Forum will focus on new media era. The forum on “Countermeasures of video website: New strategy for TV dramas pattern of One Play for Only Two Satellite Channels” invited executive vice president of Chinese Teleplay Working Committee and national first-grade scriptwriter Wang Liping to act as the lecturer and discuss the changes on traditional TV drama patterns due to involvement of video websites. The radio and TV summit forum on “Overthrow and Regeneration ---- ‘Internet +’ media convergence” invited Wang Jianjun, director of Shanghai Radio Station and president of Shanghai Media Group Limited, Wang Xiaohui, CNR Deputy Director, Lü Huanbin, director of Hunan Radio and Television Station, Zhang Huijian, director of Guangdong Radio and Television Station to jointly discuss how the traditional radio and TV media enterprises could make use of Internet technology to accelerate convergence development as well as transformation and upgrade.
Future of Variety Shows
In recent years, large number of TV variety shows appeared in China. Various Satellite TV Channels introduced and developed all kinds of variety shows to compete for the audience rating. The manufacturing level of domestic variety shows has also been comprehensively upgraded, which should be called “a booming era of variety shows”.
The variety shows unit of Magnolia Award in this Shanghai TV Festival will provide a platform of exhibition and exchange for those excellent programs which have been recognized by audiences but lack confirmations of professional awards, so as to honor the variety shows that are elegantly produced, widely welcomed with excellent social effects, guide the development trend of domestic TV variety shows and encourage the practitioners to produce more and better variety shows.
Being the wind vane in the industry, the Magnolia TV Forum will focus on development trend of variety shows in the era of Internet with great foresight. The forum themed “Variety Shows in the Future” will be hosted by Du Fang, vice president of Zhejiang Huace Film Group and president of Huace IQIYI Film Company, to discuss the new ecology burst from combination of variety shows contents and Internet, including comparative analysis on traditional media and video media, mode of thinking and operation by focusing on Internet variety shows, as well as its future of the commercial market by specific case discussion.
Golden Age of Animation and Documentary
Although Chinese animation industry has developed very quickly, it still lacks mature industrial support and resources of original creation. Being the birthplace of Chinese animation, Shanghai is also actively searching for domestic development and possibility of expanding the overseas market. The animation forum invited Tim Brooke-Hunt, chairman of animation unit of Magnolia Award, Masahiko Minami, president of BONES, Wang Chuan, director of “Kuiba” to talk about some new domestic animation companies with original creation spirit based on the theme of animation development and renovation. By means of analyzing and sharing past experiences and combining with operations at home and abroad, they will discuss how to seek most effective entrepreneurial model according to the characteristics of their own industry in the background of globalization.
The documentary unit of the forum will continue to focus on excellent Chinese documentaries in recent years and sort out popular documentaries at home and abroad in the past year. The forum is hosted by He Suliu, vice director of Department of Journalism and Communication in Communication University of China and director of China Documentary Research Center. It will also invite other relevant producers and channel directors such as Li Tao, deputy general manager of Docu China, to discuss the popular documentaries from the aspects of creation, channel broadcasting and audience ratings direction, etc.
How is the subject direction determined for every Magnolia TV Forum? “Being the general planning party of the forum, we hope that all can find their own suitable candidates and topics in every forum, so as to talk about high qualify of opinions and forward-looking perspectives and burst some speculative sparks.” In the opinion of Yang Lele, head of the TV Forum, planning the forum was like preparing for a dish. Only suitable food ingredients are distributed in a proper proportion, delicious food can be cooked.
This forum will focus on four categories for further discussions, including the TV drama industry pattern of “One Play for Only Two Satellite Channels”, popular variety shows on TV screens, documentaries more under the spotlight as well as animation industry such as children\'s film and TV dramas. Leader-level media persons at home and abroad have been invited to diagnose and analyze for Chinese TV industry and talk about the new developing trend of TV industry in the future.
Popular “Metropolitan Drama” and Splashy Internet
“Metropolitan drama is always the favorite of film and TV works”. In terms of screens in May, some metropolitan TV dramas such as “Tiger Mom”, “On Our Way Home”, “The Next Station” were on with powerful momentum, which once again proved the law was by no means an empty talk. Then what follows are the audience thinking about real-world problems, expert analysis on TV drama market and creator concerns on content creation. In this TV forum, the organizing committee will organize professional discussion on “The Survival and Development of Metropolitan TV Dramas in China and Abroad” with New Classics Media, which has produced multiple metropolitan TV dramas, such as “Beijing Love Story”, “Hot Mom”, “Tiger Mom”, etc. Huang Lan, vice president of New Classics Media and senior filmmaker, Liu Jiang, director of "Beautiful Daughter-in-Law", Gao Yuan, screenwriter of "iPartment" and Yang Wenjun, director of "Divorce Lawyers" will participate in the discussion. From the current market, they foresee the trend in the first half of next year ---- the metropolitan dramas with realistic themes will have a booming period. In another forum themed with “Future Trend of Phenomenal Big-brand Film”, based on popular original and adapted dramas nowadays, Huang Lan together with Mao Weining, the director and Wen Haojie, the screenwriter of “The Ordinary World” will analyze the success mode of “phenomenal” themes creation and discuss the possibility to learn from each other at the level of creation.
Meanwhile, rapid changes of media convergence, TV station and network interaction, release of new policies and industrial environment make the media have to continuously refresh their brains and think over the new direction of TV industry development. As for discussion on TV drama industry, apart from traditional themes, this Magnolia TV Forum will focus on new media era. The forum on “Countermeasures of video website: New strategy for TV dramas pattern of One Play for Only Two Satellite Channels” invited executive vice president of Chinese Teleplay Working Committee and national first-grade scriptwriter Wang Liping to act as the lecturer and discuss the changes on traditional TV drama patterns due to involvement of video websites. The radio and TV summit forum on “Overthrow and Regeneration ---- ‘Internet +’ media convergence” invited Wang Jianjun, director of Shanghai Radio Station and president of Shanghai Media Group Limited, Wang Xiaohui, CNR Deputy Director, Lü Huanbin, director of Hunan Radio and Television Station, Zhang Huijian, director of Guangdong Radio and Television Station to jointly discuss how the traditional radio and TV media enterprises could make use of Internet technology to accelerate convergence development as well as transformation and upgrade.
Future of Variety Shows
In recent years, large number of TV variety shows appeared in China. Various Satellite TV Channels introduced and developed all kinds of variety shows to compete for the audience rating. The manufacturing level of domestic variety shows has also been comprehensively upgraded, which should be called “a booming era of variety shows”.
The variety shows unit of Magnolia Award in this Shanghai TV Festival will provide a platform of exhibition and exchange for those excellent programs which have been recognized by audiences but lack confirmations of professional awards, so as to honor the variety shows that are elegantly produced, widely welcomed with excellent social effects, guide the development trend of domestic TV variety shows and encourage the practitioners to produce more and better variety shows.
Being the wind vane in the industry, the Magnolia TV Forum will focus on development trend of variety shows in the era of Internet with great foresight. The forum themed “Variety Shows in the Future” will be hosted by Du Fang, vice president of Zhejiang Huace Film Group and president of Huace IQIYI Film Company, to discuss the new ecology burst from combination of variety shows contents and Internet, including comparative analysis on traditional media and video media, mode of thinking and operation by focusing on Internet variety shows, as well as its future of the commercial market by specific case discussion.
Golden Age of Animation and Documentary
Although Chinese animation industry has developed very quickly, it still lacks mature industrial support and resources of original creation. Being the birthplace of Chinese animation, Shanghai is also actively searching for domestic development and possibility of expanding the overseas market. The animation forum invited Tim Brooke-Hunt, chairman of animation unit of Magnolia Award, Masahiko Minami, president of BONES, Wang Chuan, director of “Kuiba” to talk about some new domestic animation companies with original creation spirit based on the theme of animation development and renovation. By means of analyzing and sharing past experiences and combining with operations at home and abroad, they will discuss how to seek most effective entrepreneurial model according to the characteristics of their own industry in the background of globalization.
The documentary unit of the forum will continue to focus on excellent Chinese documentaries in recent years and sort out popular documentaries at home and abroad in the past year. The forum is hosted by He Suliu, vice director of Department of Journalism and Communication in Communication University of China and director of China Documentary Research Center. It will also invite other relevant producers and channel directors such as Li Tao, deputy general manager of Docu China, to discuss the popular documentaries from the aspects of creation, channel broadcasting and audience ratings direction, etc.
State Administration of Radio and Television
