A Brand New Dragon TV from 18th On “Wind From the East” Leads TV in A New Direction

As World Expo 2010 is drawing nearer and nearer, Dragon TV, as Shanghai\'s window open to the outside world, shoulders heaver publicity responsibility. From 18th June on Dragon TV will present a brand new image to the public, mainly consisting of news, variety shows and films & TV relevant to the world expo. The coming turning-point day will also witness the new image show about Dragon TV directed by famous Chinese director Chen Kaige. Besides, there will be a week for a program named Special Week: Wind from the East starting from 18th June.  

News, Variety Shows and Films & TV
The revised Dragon TV takes “News: Essential; Arts: Boom-Assurer; Films & TV: Supporter” as its new slogan. News section is always the trump card held in the hands of Dragon TV which will keep its classical news programs like Looking East, Oriental Press and Global News Stations after correction while adding three maiden news programs to the list. The news section of Dragon TV, made up of 8 programs in total, will be the largest one of its kind.   
As for “Arts: Boom-assurer”, Dragon TV will be committed to providing interesting variety shows rich in cultural meanings. Programs such as Come On, Oriental Angel, Folk Songs Assembly will make their first debuts on TV, and MC Dance Show 2009 and Whole Family Show, already popular ones broadcast on terrestrial channels, will amaze audiences nationwide for the first time.
What\'s more, the new Dragon TV will launch a number of cultural and economic programs supported by SMG terrestrial channels.

The Revision of Programs Has Just Started
This time revised Dragon TV is ready to release a series of new programs including news and variety shows, and the reason behind it could be fiercer competition between various programs of different TV stations as well as the faster advancement of TV programs. Director of SMG Li Ruigang commented that the new slogan “News: Essential; Arts: Boom-Assurer; Films & TV: Supporter” well expressed the future pursuit of Dragon TV. “Words like entertainment, news and fashion are not suitable for describing what Dragon TV has. Dragon TV should be a comprehensive TV station in a metropolis of international, pioneering and fashionable characteristics, guiding the direction for the development of urban culture. What Dragon TV is looking for now is of diversified nature, which I hope will secure a unique position for this TV station in the more intense competition nowadays. ”Li  added.

Intensive Efforts Made for Expo
World Expo 2010 will be a golden opportunity for us to present China and Shanghai city to the world as a whole, in which process Dragon TV will play the role of a “window”. Li Ruigang said that Dragon TV would make all-round strategies about all the sections from news, variety shows to films & TV and documentaries. “Our involvement in the coming World Expo 2010 will be many-sided. For example, we will launch a series of schemes and programs in news section. About the variety shows, many elements inspired by the expo will be added to the programs. Besides, we are making a new TV series Shanghai Shanghai describing the development of shanghai in the past century as a gift to the world expo. ” In addition, SMG will release another full-length documentary The Bund right before the beginning of the expo. “This documentary will disclose many stories about Shanghai, and it will be worth watching.” He mentioned.
Apart form the hot topic on the expo, the 60th anniversary of the founding of PRC comes in this year, and therefore Dragon TV is about to play a series of programs as a celebration event.