Organizers merge Shanghai TV and film festival markets

The combined market will occupy 22,000 square meters of total exhibition area which is basically sold out. By CFP
More than 400 exhibitors from China and abroad will participate in a newly-merged International Film and TV Market operating from June 10 to 16 at Shanghai Exhibition Center.
With the increasingly close links developing between the TV and film industries, STVF and SIFF have decided to merge the previous five markets to build a bigger and better platform for exhibitors.
The newly-integrated market will foster the trade of both content and cutting edge equipment, forming a complete industry chain covering screening, post production, new media, investment and financing as well as legal services.
The combined market will occupy 22,000 square meters of total exhibition area which is basically sold out. It has attracted leading domestic and overseas film and television production and technology companies as well as industry leaders such as CCTV, SMG, ZRTG, Huace Film&TV, TVB, MediaCorp, ITV, Televisa, KBS, MBC, SBS and more.
The only animation pitch platform in Asia, the Asian Animation Pitch & Catch, continues to attract more high quality projects and serious buyers and the SIFF Project will keep encouraging Chinese films and support young filmmakers.
This year\'s China Film Pitch and Catch has been renamed the New Talent Project. Eight projects have been shortlisted and will go through master class, project presentation and judging to compete for the Most Creative Project award.
One of the largest joint venture projects in Chinese and foreign cultural exchange, Oriental DreamWorks, will set up a How To Train Your Dragon themed booth in the market.
The Equipment Market is another important part of the international film and TV market. Exhibitors include renowned international companies such as Sony, Panasonic, Fuji, Ikegami, and ACE as well as Chinese technology companies like Sobey, CDV, Jetsen and more.
The seven-day market exhibition will continue to strengthen its functions in promoting exchanges, deals and collaborations, further generating resources and encouraging extensive and diverse cooperation.