The 15th Shanghai TV Festival

Since 1986, Shanghai TV Festival has been successfully held for 14 editions. It has a high reputation for its specialty, foresight and interaction in the TV area. As the first and foremost platform for television exchanges in China, the Shanghai TV Festival serves as an international arena for dialogues between TV makers between China and the world. With such a platform, many superb concepts in the television field are introduced to China, which also offers an opportunity for interchange of references between foreign and Chinese TV industry. We emphasize on public interaction and industry outlook.

1、Spotlight of the 15^th Shanghai TV Festival:

1) Splendid Magnolia Award——Documentary Nominees

The average qualities of nominees reach new high this year. Especially for the documentary nominees,some of them have won many international awards, or a world-class documentary director\'s latest work.The theme of profound and record meticulous, innovative, humanistic spirit permeated the full display of documentary film workers from all over the world in the past year\'s achievements and efforts. Audiences will not miss the opportunity to watch those excellent shows.In particular, the social category of documentaries has paid close attention to the global reality, full of depth and breadth of thinking.In addition, the documentary category in the Asian category contains two independent Chinese producers of excellent works, the Shanghai Television Festival to show the position and attitude: an independent documentary film producer is the mainstream of China.

2) Professional marketing service

To be the most popular activity, International Film and TV Market always keep a good tendency. The market will strengthen its professional marketing service, and extend the promotion for Chinese TV program. This year the market contains two new parts: Animation Project Pitching and Docu Project Pitching. At the same time, this program will continue to market the programs to produce high-quality market reports for buyers and sellers in China to provide detailed analysis of film and television programming market data, trends reflect the changes.

3) Plentiful TV Programs

Besides the major events, the 15^th Shanghai TV Festival will have series activities.

¨        Docu China Plan & Master Class: is picking out the most worth-investing documentary projects in China. Master Class: Consisting of Pitch and Catch juries, the Master Class will have workshops on documentary production and development.

¨        University Student TV Festival:Response to mainstream culture, for the purpose of creating the spirit of the brand in order to stimulate series of exciting activities to participate in the student population to create enthusiasm.

¨        Chinese TV Host Summit Forum: Well-known Chinese TV host grand gatherings to enhance exchange views and learn from talent show features highlights style charm.

¨        Magnolia TV Program Showcase: will have several excellent TV films, documentaries and animations playing on TV. TV films will play on channel Art and ICS; documentaries will play on channel Documentary; animations will play on channel Xuandong Cartoon.

2.      Major Events of the 15^thShanghai TV Festival

1) Magnolia Award International TV Program Competition

Tracking hot spots in the industry, reflecting the industry trend, the international television industry to promote the purposes of, this "Magnolia" award to the authority of a fair assessment and fair operation of norms, both at home and abroad to further strengthen the influence of the industry and highlights the role of industry-oriented.

There are four categories of nominations: TV films, documentaries, animations and TV series made a total of 24 awards.Juries of this year’s magnolia award are directors, actors or producers from nine countries or regions including Korea, U.S.A, France, Australia, Japan, Hong Kong, and China. All of them are authoritative and typical both in their own countries and around the world.

2) International Film & TV Market

The International Film and TV Market of the 15th Shanghai TV Festival will be held in ShanghaiExhibitionCenter from 9th to 11th June, covering an area of nearly 14,000 square meters. The market has had a Far East-wide reputation for international standard and professional service since it was established 22 years ago. The ratio of foreign exhibitors is about 40%. This year, the market will focus on its professional service function, and to provide a better place for negotiation. At the same time, the market will increase its emphasis on the promotion of Chinese TV productions, and invite more foreign buyers for market exchange. Through data analysis, introduction, the market will provide professional service which is of international standard, and will keep acting as a role model in Chinese TV market.

Bottleneck for the breakthrough in the development, expansion of investment and financing channels, the current TV animation and documentary projects will venture into the market, creativity and capital in building bridges between, and promote the development of China\'s TV original, the expansion of the international distribution channels.

● Focus· Animation Valley - Animation Project Pitching

     Animation Project Pitching was first hosted in the last Shanghai TV Festival, 2008. This event offers assistance funds, training and early mentoring in project planning and demo production stages to all the outstanding projects over the country. Thus, to support originality, construct the industry chain, accelerate Chinese Animation’s international level, and enhance the TV Festival’s investment and financing function.

     This year’s Animation Project Pitching will be moved to Film and TV Market, which will make the negotiation between the project holders and the buyers both home and abroad be more possible. Meanwhile, The Organizing Committee solicits animations which can be shown as movie or on TV and new media all over the country. The jury panel is made up of notable animators and media investors from around the world. The jury will judge all the submitted project materials and vote out the winners. One project of Most Creative Award and one of Best Market Potential Award will be voted out and awarded with the total prize money of 300,000 RMB each. Furthermore, the winners can also get the chance to be presented in MIPCOM JUNIOR in Cannes, France in Oct. and to NAPTE in Jan., 2010 for market promotion. Presently, the submission of the projects has already done, which ends up with 65 projects participating.

The picked projects of the 2008 event had been presented by STVF in MIPCOM JUNIOR 2008 inCannes, and had caught the eye of many in the market, and gained 234 click-through rate from buyers. Chief among them were famous animation tycoons and TV stations. All these come to be a symbol that this rollout of Animation Project Pitching in China has market potential and cheerful prospect.

●Documentary Project Pitching

As one of the major sections of the DocuChina Filmmaker Plan, launched by the Documentary Channel of SMG, Documentary Project Pitching will be brought into the Film and TV Market for the first time. It is dedicated to offering professionals and rising young talents in the documentary field. With the objective of The Young Directors Coming Out from the DocuChina Filmmaker Plan, from 9th to 11th June, different young directors from all around China will show their talent and communicate with different sectors of the industry in the Market. Meanwhile, the winner directors of the last two events will hold a conference, where they can talk with 2009’s participants.

3) International New Media & Broadcasting Equipment Market

The Market will be held in ShanghaiExhibitionCenter from June 9th to 11th, 2009. This year, focusing on the theme of “visual impact & visual enjoyment”, the exhibition will attract numerous exhibitors in the field of professional TV broadcasting technology from both home and abroad.

     Over the past decade, as one of the main activities of STVF, the International New Media & Broadcasting Equipment Market has been expanding and now provides an international platform for technogical industry exchange. The Market2009 has The conference with a clear-cut theme, covering a wide range of content, will be a pageant of TV broadcasting technology.

4) Magnolia TV Forum

This year’s Magnolia TV Forum will be held in ShanghaiExhibitionCenter from June 9th to 11th. The forum adheres to the principle of “Global Issue, Industrial Experience”, concerns the latest developments of the international media industry, invites the chief head of the industry world wide and affords a perspective direction to Chinese TV industry.

As a characteristic brand of STVF, the forum this year continues to focus on the industry’s hot spot and advancing development. Professors and elites will be invited.

Media and captains of the investing industry all over the world will attend the Special Summit of Magnolia 2009. Focusing on the object of “The Responsibility of Media in the Competitive Environment”, they will discuss how media should assume the responsibility to spread mainstream culture and summon people’s strength and endurance.

The Seminar will focus on various hot spots in different area, with the content of “Discovery: Audience and advertising value of documentary programs”, ”Merged Media: Focus on the merged benefit of television, internet and mobile video”, “ Fashion·Women·Media”, “High-level dialogue between the producers in China and USA: Birth of a TV series”, “New Media Forum”, “Adolescents’ TV Forum”.

3.      Other Events of the 15^thShanghai TV Festival

1)     Summit of Chinese TV Hosts

It is the second time hosted by STVF when its first rollout was in 2007. With the object of “The Responsibility of Media”, the summit of Chinese hosts will invite well-known hosts, professors and chief heads of the industry to talk about the role and responsibility of hosts when facing major issues. In addition to the summit, there’s also a gala，where famous hosts both home and abroad will attend to show themselves.

2)     The 2^nd University TV Festival

As an activity of STVF, the 2^nd University Festival is co-hosted by Shanghai Institute of Visual Art and EastChinaNormalUniversity. Providing the college students opportunities to know more about Chinese TV industry, it has been a shot for STVF to increase its social influence and cultivate talents.

3)     Excellent TV program show

During this year’s TV festival, five channels as Drama Channel, Documentary Channel, art channel、and Xuandong Cartoon will co-host a specific section to show Excellent TV programs. More than 80 programs including TV series, films, documentaries and cartoon animations from different countries will be shown at every night’s prime time.