Magnolia Forum Focuses on Innovation and Cooperation in Omnimedia Times

The Magnolia Forum, one of the main activities of the 18th Shanghai TV Festival, will be held in the Shanghai Exhibition Center on June 12-14. Following the current trend of integration of traditional media and new media, the forum will cover a wide range of topics within the theme of "Innovation and Cooperation in Omnimedia Times".

The forum will consist of 3 main parts - "summit forum", "professional forum" and "special activity" – which will be canvassed in 12 sessions. Leading figures in TV media, film and TV production as well as new media will gather to share their opinions. The forum reflects the pursuit and features of the Shanghai TV Festival: sketching the status quo of the industry and promoting the Chinese TV industry.

Against the background of "new development of TV series" and "Olympic fever", the "summit forum" will set eyes on changing communication approaches and environments in these omnimedia times. "Post-2012"TV Series Market: New Trends of Industry Update will draw attention to the profoundly changing TV series market.

The growth of the TV series industry, conflicts over online copyright of series, and multiple series themes are the most heated topics within the industry. In addition, domestic film and TV series companies are getting listed on the stock exchange and becoming more financially stronger while new modes of TV series production and telecasting, such as customized and exclusive series, keep popping up. At the same time, the linkage between TV and online broadcasting is becoming increasingly mature. All these factors have led to new modes of TV series production and marketing.

London Olympics, New Opinions - New Communication Approaches in Omnimedia Times will focus on the revolution that traditional TV coverage of the Olympic Games is facing with the rise of new technologies such as high definition giant screens and 3D filming.

The "professional forum" will focus on different aspects of the TV series industry, such as international development of animation, cross-field integration of innovation modes, and cooperation in TV series production and performing art between Taiwan and mainland China.

One of the forums that deserves attention is Gathering Mainstream Strength to Instruct Social Innovation as the Duty of the Media. In recent years, citizen production of micro-films and micro-documentaries has become more prevalent. These works are frequently seen online, unveiling many outstanding works as well as opportunities and challenges.