ENGLISH VERSION

As the 18th Shanghai TV Festival opens, on behalf of the State Administration of Radio, Film & Television, I would like to extend my warm welcome to all the guests and friends who have come here from all over the world.

Chinese culture is gaining wider acknowledgement around the world along with China\'s economic rise. Shanghai TV Festival, the earliest international TV festival in China, is comprehensive in awards, market transactions, venture capital investments, and forums, and it endeavours to build a high-quality platform for TV communications, transactions and cooperation.

This year, Shanghai TV Festival will focus on the industry environment in this media age, and collect cultural resources by conducting international collaborations. In addition, the festival will continue to push forward China\'s TV industry, improve creativity as well as influence, and enhance the function of cultural exchanges and industry gatherings.

I hope that this year\'s Shanghai TV Festival can seize the excellent opportunity for cultural promotion, and build a platform with Chinese features, Shanghai style, and contemporary characteristics. In this way, our festival can function better in an industry under transformation, and attract more public involvement.

Finally, I\'d like to wish the 18th Shanghai TV Festival a complete success.

TU Guangshao
Vice Mayor of Shanghai
Chairman, STVF Organising Committee

On behalf of the Shanghai Municipal Government and Shanghai TV Festival Committee, I welcome our guests and friends to the 18th Shanghai TV Festival.

In recent years, to establish an international cultural metropolis, Shanghai has made efforts to deepen its cultural structure reform, improve the public culture service system, and accelerate the development of the cultural creative industry. As a result, culture now displays immense vitality. In the coming of omnimedia era, television still shows influence and power, and plays an important role in promoting cultural prosperity. The Shanghai TV Festival is the earliest established international TV Festival in China. This 18th Shanghai TV Festival is aimed at bringing greater focus to the industries, ensuring the participation of all citizens, and attracting attention from all over the world. Therefore, we will assemble our strength, reallocate our resources, improve our capacity, and expand our influence. Furthermore, strengthening its comprehensive leading role in the development of the TV industry in China and the economic and social development of the city, our festival focuses on creating our urban culture brand, and contributing to the soft cultural power of the city.