2008-12-31

Indian TV Series Come by Episodes

In the 14th STVF, Indian exhibitor ZEE TV brings 15 TV series to Shanghai, including "Naaginn", "Saath, Saath", "Vivaah", "Aladdin" (Based on the fairy tale "Arabian Nights") , and so on. ZEE TV owns 26 channels in India, and its programs are telecast by 128 countries. It is the biggest media supplier in India.

Yu Jianchun, Business Development Executive of Zee China, said that in the market of China, Indian TV series are still in their infancy, but with their uniqueness and diversity, they may hold a high market expectation. Yu said. because Indian TV series have a great number of episodes, so when they negotiate with Chinese TV stations, they sell their TV series by episodes.