2019-06-11

Accompanied by Magnolia, Continue to Move Forward--The TV Market Witness the Development of Chinese

Since its establishment for 33 years, Shanghai TV Festival has continuously made breakthroughs and innovations on the direction of internationality, professionalism and benefiting the people, which has become the most important international TV platform exchange center in Asia. Magnolia has also witnessed the development of TV market and media industry. Through the whole journey, what image does it have in the eyes of its partners? This morning, the special TV market activity "Accompanied by Magnolia, Always on the Road" was held in Shanghai Exhibition Center. The partners who have maintained close ties with Magnolia also told their stories through the whole journey.

This morning, Hu Jinjun, deputy director of the Publicity Department of the Shanghai Municipal Party Committee and director of the Shanghai Film Bureau, Wang Yayuan, deputy director of the Publicity Department of the Shanghai Municipal Party Committee and deputy director of the Municipal State-owned Assets Supervision and Administration Commission, Yu Xiufen, director-general of Shanghai Municipal Administration of Culture and Tourism and director-general of Shanghai Municipal Bureau of Radio and Television and Wang Jianjun, secretary of the Party Committee and Chairman of the Board of the Radio and Television Shanghai (Shanghai Media Group) presented China International Television Corporation, Radio and Television Shanghai, Shanghai Media Group, Zhejiang Huace Film and Television Co., Ltd., Visual and Audio Production Association, Reed MIDEM, Shanghai New Culture Media Group Co., Ltd., New Classics Media Co., Ltd. with the honorary certificate of "Star of the 25th Shanghai TV festival TV market" at the special TV market event of "Accompanied by Magnolia, Always on the Road".

In 1986, Shanghai TV Festival was established after the reform and opening up. Today, Shanghai Television Festival has grown into one of the most important international television exchange platforms in Asia. Magnolia has been the logo of Shanghai TV Festival since its creation. However, today\'s Shanghai TV Festival is well known and has a strong international influence.

The excellent TV programs at home and abroad and the high-quality programs focused by citizens and viewers have been participated in the festival. Since last year, the Shanghai TV Festival has expanded the screening of TV series from channel to offline, which has been well received by the audience. This year, the number and scale of off-line screening venues, works and times have increased. There are many high-quality films from Britain, Germany and other countries and regions. It is worth mentioning that the works shown in Shanghai this time are all works that have been shortlisted for international famous TV and film festivals in recent years.

The introduction of these excellent programs is closely related to the prosperity of the television market. In 1986, the Shanghai International Friendly City Television Festival, formerly known as the Shanghai Television Festival, set up an International Television Trading Market at the same time, attracting exhibitors from more than 10 countries, thus ending the history of China\'s lack of an international television exchange market. Over the past 30 years, its rapid development has attracted international attention.

Today, Huace Group, which has become a giant in the industry, is also a witness to the growth of Shanghai TV Festival TV market. Zhao Yifang, founder and president of Zhejiang Huace Film and Television Group, recalled their company\'s experience in participating in the Shanghai TV Festival and the TV market: "In the 1990s, we launched the company\'s first TV series, which was broadcast in prime time on Shanghai TV and achieved very good performance and won many awards. When we first came to the exhibition, it was a very small booth. I still remember our slogan at that time was "Good shows every year, each one is a high-quality". The Shanghai TV Festival has provided us a stage and became an important platform for Huace\'s development. Therefore, we come every year and have accumulated good cooperative relations with all parties. I am very grateful to the Shanghai TV Festival."

In 2004, Reed Mediem began participating in the Shanghai TV Festival. As a representative of the market, his speech was particularly touching: "My contact with the Shanghai TV Festival began in 2004. Over the past 15 years, we have helped each other and moved forward hand in hand. We send delegations to each other\'s exhibitions, learn from each other\'s advanced exhibition concept and practical skills, and replace each other in publicity, industry resources, international cooperation and other aspects, and work together to build a more professional and efficient communication bridge for the Chinese and global film and television industry. I would like to express my love to the Shanghai TV Festival personally: For the past 10 years, I have come to the beautiful city of Shanghai almost every June to participate in this industry event. Only once, I didn\'t make it. My baby was born that year. As a friend, I\'m sure the Shanghai TV Festival will forgive me for my absence."