2019-06-12

STVFORUM | Changed and unchanged Television Criticism in the Age of Media Convergence

On the afternoon of June 11, the 25th Shanghai TV Festival STVFORUM "Television Criticism in the Age of Media Convergence" was held as scheduled in the Central Hall of Shanghai Exhibition Center.

Deng Kai, executive director of Literature and Art Department, Guangming Daily, Ge Chengzhi, director of iQIYI Data Research Institute, Li Jingsheng, vice president of China Alliance of Radio, Film and Television, Li Zhenlin, dean and doctoral advisor of Film School, Shanghai Theatre Academy, and Wang Sanmao, screenwriter of ALL IS WELL and other participants attended the forum. Li Xingwen, founder of dusheme and critic, was invited to be the host. Together with the participants, they discussed the new form, new ecology and new pattern of television criticism under the trend of media convergence, and expressed their own views on the future development orientation of television criticism.

A group photo of the guests at the scene of 25th Shanghai TV Festival STVFORUM "Television Criticism in the Age of Media Convergence"

Changes of Television Criticism in the Age of Media Convergence

When discussing the changes of television criticism under the environment of media convergence, the participants said that the media convergence is affecting the overall pattern of television criticism. Therefore, television criticism is also transferring from professionalism to popularity, networking and younger, and the scope and boundaries of influence are also expanding.

Li Jingsheng, vice president of China Alliance of Radio, Film and Television, took film and television commentary as an example, and concludes that under the environment of media convergence, film and television commentary have undergone three major changes: First, the diversity of the subject of film and television commentary has expanded the content and methods of film and television commentary, and enhanced its social influence. Film and television commentary has become an important part of public opinion. The second is to break through the existing film and television commentary style, pay more attention to the novel and unique, the style of popularity and fashion, the humorous and witty words, as well as personalized presentation, making the film commentary, especially the commentary of the film and TV series have a stronger sense of pleasure in reading and greater space for dissemination. The third is to expand the film and television commentary team.

Li Jingsheng, vice president of China Alliance of Radio, Film and Television

Deng Kai, executive director of Literature and Art Department, Guangming Daily, said that the emergence of various forms of microblog, WeChat, pictures and animations has greatly changed the ecology of television criticism. With the diverse themes and forms of dissemination of commentary, the multi-image dissemination is emerging and the ecology of television criticism has changed greatly.

Deng Kai, executive director of Literature and Art Department, Guangming Daily

Ge Chengzhi, director of iQIYI Data Research Institute, mentioned the new forms of online commentary such as bullet screen on the spot. He pointed out that through the combination of commentary attributes and technical means, the new television criticism products are not only playing the role of user commentary, but also realizing user interaction. According to continuous interaction with users, the attraction to the user is finally realized, the viewing time is increased, and the viewing orientation of the user is guided.

Ge Chengzhi, director of iQIYI Data Research Institute

The Various and Symbiotic Relationship between Traditional Comments and Online Comments

While discussing the impact of media convergence on the ecology of traditional reviews, participants and scholars also pointed out that the relationship between traditional comments and new style comments must be viewed dialectically. They are not antagonistic, but complementary and each has its own value.

Li Zhenlin, dean and doctoral advisor of Film School, Shanghai Theatre Academy, believed that traditional commentary have their value from a professional perspective. To a certain extent, online commentary can be replaced, but professional commentary can not be replaced. Li Zhenlin pointed out that there was no conflict between traditional comments and the Internet. With the sustainable development of ecology and the continuous expansion of the boundary, there will inevitably separate from each other.

Li Zhenlin, dean and doctoral advisor of Film School, Shanghai Theatre Academy

Deng Kai, executive director of Literature and Art Department, Guangming Daily, said that the traditional film and television commentary and the film and television commentary under the network ecology are symbiotic. Seen from the outside, they are fighting for a right to speak. In fact, they are depended on each other. He said that under the environment of media convergence, the film and television commentary of network ecology should follow the principle of cultural inheritance, while the traditional film and television commentary can learn about the communication concept and discourse system of new media and pursue innovation.

Wang Sanmao, the screenwriter of ALL IS WELL, said from the creator\'s point of view that in the network environment, there will be many voices that will affect the creation itself. However, most of the outstanding works at home and abroad still adhere to their own judgment. Therefore, we should face up to the voice of the network under the environment of media convergence and adhere to the mainstream values of creation instead of buried by the complex voice of the network.

Wang Sanmao, the screenwriter of ALL IS WELL

From June 11 to June 13, the STVFORUM was composed of 5 industry dialogue forums and 3 master classes, all of which were presented by the leaders of TV industry at home and abroad. The STVFORUM, which has always been regarded as a weathervane for the TV industry, this year\'s overall theme highlights the sense of the times and mission. It takes cultural inheritance as the keynote and strives to give full play to the platform effect of the TV Festival, gathering the wisdom of the global industry for the development of the TV industry in the new era, promoting the TV industry to keep pace with the times, and showing the vigorous strength of China\'s TV industry to the world.