2018 STVFORUM Agenda

TV Station Directors Summit: Leading Power of Mainstream Media 

Time：14:00-16:30

Date：Monday, June 11th 

Venue: Jin Jue Ballroom, Crowne Plaza Shanghai

At the 2018 Working Conference of National Press, Publication, Radio, Film and Television, it has been pointed out that television stations at all levels shall vigorously boost their strength in communicating, guiding and influencing, as well as enhance their credibility. To this end, they shall build emotional connections and evoke ideological resonance with the public with specially selected methods and means of storytelling. In the new era, how can television stations better put the reality in spotlight, improve their guiding power and programming quality, publicize new ideas, and record the new era? This forum will invite the directors of major TV stations to share their ideas about how to capture contemporary spirits, meet audiences’ needs, focus on the ever-changing society, and lead the contemporary trend in the process of producing various programs connected with news, variety shows, public welfare, culture, science and technology, arts and more; and further on, how to regard writing and recording the great practices of the people and the advancing requirements of the age as due diligence, strengthen the creation with regard to realistic themes, and introduce the splendid contemporary stories of China to the world.

*Invitation Only

New Documentary Ecologies: Production, Distribution and Reception

Time: 10:00-12:00

Date: Tuesday, June 12th 

Venue: Central Hall, Shanghai Exhibition Center

The rapid development of China’s cultural industry provides favorable environment and resources for documentaries’ diversified expression and industrialization. The rise of digital platforms and media’s cross-border integration are changing comprehensively the production, distribution and reception of documentaries with more and more documentaries achieving commercial success. Documentary audiences are expanding from traditional “three highs” (high income, high cultural level and high age) to younger groups, and documentaries have changed from the “side dish” to the “main dish”. From the producer to the broadcasting platforms, how should documentary filmmakers deal with this industry’s new norms and make breakthroughs in production, distribution and profitability? How does a batch of hot documentaries with high praise and high popularity since last year reflect the ethos of the society and attract young audiences while recording reality? What views and experience do foreign documentary peers have on the new trends in the development of Chinese and foreign documentaries? This forum will invite documentary filmmakers and producers from domestic and abroad to discuss the new documentary ecologies.

Moderator: GAN Chao | Director of SMG Documentary Channel

Guest Speakers:

Nick Fraser | British Documentary Producer, Jury Member of the 24th Magnolia Award for Documentary

Daisy Han | Director of Production Department at Yunji Media

LI Bing | Diretor of Documentary Center, Youku, Alibaba Digital Media & Entertainment Group

MA Zhidan | Chief Director and Producer of OUR YOUTH 

PAN Min | Director of China Central Television Business Channel, Executive Chief Director of documentary AMAZING CHINA. 

PENG Hui | Chinese Documentary Director, Jury Member of the 24th Magnolia Award for Documentary

Tetsuaki Matsue | Japanese Documentary Director, Jury Member of the 24th Magnolia Award for Documentary

XU Huan | Documentary Producer of China Central Television, Director of EVERY TREASURE TELLS A STORY

ZHU Lexian | Director of Documentary Content Management Center at Tencent Video

Chinese Original Variety Shows Panel: Cultural Aspiration and Confidence

Time: 14:00-16:00

Date: Tuesday, June 12th

Venue: Central Hall, Shanghai Exhibition Center

Over last year, SARFT has launched a series of policies to encourage professionals countrywide to ruminate on strengthening the exploration and interpretation of traditional Chinese culture of excellence so as to lead the creation of original format featuring Chinese culture. Thanks to the fully tapped originality of major TV Channels and OTT platforms, a batch of outstanding shows with deep rooted Chinese culture have won both great ratings and great reputation, stirring up a wave of promoting Chinese culture. 

Inspired by the rich traditional Chinese culture, how can we shape Chinese original shows into something with backbone, morality and delight? How to establish a cluster of original shows of small budget, big values and positive vibes? How to introduce these shows to the world to spread our culture and present cultural soft power? 

TV experts from both China and abroad will gather together at Confidence in Culture and True to Initial Aspiration——Forum of Original Chinese Programs to contribute wisdom and advise on the independent innovation of original Chinese formats. 

Moderator: LUO Xin | TV Reporter & Host of DragonTV, SMG

Guest Speakers:

LI Yi | Managing Director of DragonTV, SMG

MA Hong | Chief Supervisor of Beijing Television Station Satellite Channel

Ben Song | Senior Producer of Alibaba Youku

TIAN Mei | Chief Director of EVERLASTING CLASSICS

XU Qing | Chief Director of THE SOUND

YAO Yitian | Director Assistant of Programming Department, Zhejiang Satellite TV

ZHANG Yedi | Deputy Director, Jiangsu Satellite TV Program Center

Co-organizer: SMG; Supported by iFORMATS Chinese Formats Database

Building A Never-Ending Chinese Theater: Production and Innovation of Realistic TV Dramas

Time: 10:00-12:00

Date: Wednesday, June 13th 

Venue: Central Hall, Shanghai Exhibition Center

In recent years, a large number of excellent realistic works have emerged in the field of TV dramas, which focus on the theme of the times enthusiastically, refine the life of the times profoundly and express the changes of the times vividly. Realistic themes have become the mainstream of current TV dramas and the general trend of the future. New trends and new fashion have been formed. However, it is not easy for TV dramas to reflect people’s true feelings, humanity and the changes of times. At the same time, the development of new media and the differentiation of audience make the TV drama market more diversified. Audience’s appreciation level and spiritual needs have been increasing, which puts forward new requirements for TV drama creators: How to express the real life of contemporary audience? How to develop further innovation from screenwriters, directors, performances to post-productions? This forum invites the creators of outstanding realistic TV dramas to explore how to achieve high-quality and innovative development from themes, styles, ideas and production methods.

Moderator: LI Xingwen | Teleplay Scholar, Literary Critic

Guest Speakers:

HE Qing | Screenwriter of A LOVE FOR SEPARATION, MAI FANG FU QI

LI Xiao | Screenwriter of GENTLEMAN, TO BE A BETTER MAN

LIU Jiang | Director of ENDLESS WAY, BEAUTIFUL DAUGHTER-IN-LAW

SHEN Yan | Director of THE FIRST HALF OF MY LIFE,CHINESE STYLE RELATIONSHIP

WANG Lei | Actor of THE ORDINARY WORLD, FRONTIER OF LOVE

YIN Tao | Actor of FEATHER FLIES TO THE SKY, LEGEND OF ENTREPRENEURSHIP

Chinese TV Series in International Arena

Time: 14:00-16:00

Date: Wednesday, June 13th

Venue: Central Hall, Shanghai Exhibition Center

It is indispensible to bring the Chinese TV series to the global arena and to show the world a vivid and contemporary China with rich history. In recent years, outstanding Chinese TV dramas such as NIRVANA IN FIRE, LIFE REVELATION and FEATHER FLIES TO THE SKY have been broadcasted overseas and created positive social effects and sales performance. These works have either dig into the long and profound Chinese history and culture, or reflected contemporary Chinese people’s colorful live, jointly presenting to the world a dynamic China.

Chinese TV dramas have a good prospect for huge market potential regarding overseas broadcasting. International perspectives and the establishment of world-class quality standards on the basis of maintaining Chinese culture are the means to further bring Chinese dramas abroad. Decision makers from the Chinese TV industry are expanding the themes and types of exported TV dramas, setting up various marketing strategies for different countries and regions, and actively participating in international exchanges and cooperation. This forum invites those decision makers who have succeeded in overseas markets in recent years and veterans from overseas production and broadcasting platforms to jointly explore the ways to better bring Chinese TV series to the globe. 

Moderator: WANG Liping | Screenwriter

Guest Speakers:

David John Belshaw | International Scripted Producer of BBC Studio

Gerel Gankhuyag | Deputy Director of Mongolian National Broadcaster

HOU Hongliang | CEO of Daylight Entertainment, China

Coco Ma | General Manager of Drama Center, Youku, Alibaba Digital Media and Entertainment Group

SU Xiao | Founder & President of Linmon Pictures, China

WU Jiaping | Producer, CEO of Hangzhou Jiaping Picture Co., Ltd. China

ZHAO Yifang | Founder & President of Huace Group, China

Zouheir ZRIOUI | Program Director of 2M TV, Monaco

Co-organizer: YOUKU