Rules and Regulations for Magnolia Awards (Animation)

ARTICLE 1: AWARDS

Best Animation 

Best Animated Screenplay

ARTICLE 2: ELIGIBILITY

1. Entries for the Competition should comply with the following criteria:

(1) Having been initially broadcast anywhere in the world between March 1st, 2025 and February 28th, 2026.

(2) Animated series, one-off television special or any non-live action animation are eligible.

2. All entries shall not contain any commercials.

3. All entries may only be submitted by organizations or individuals who own the copyrights.

4. Co-production partners should decide which organization will be the entrant.

ARTICLE 3: PROGRAM MATERIALS

1. DEADLINE for online entrance will be February 28th, 2026.

2. All participants, individuals or companies, must complete clearly the ONLINE entry forms.

3. Materials requested:

(1) Video files. For Animated Series, please submit FULL episodes. For TV Special or Short Animation, please submit the whole program.

(2) Digital photos.  At least 300dpi resolution for each.

a. 2 posters (one horizontal version and one vertical version).

b. 3 stills from the program.

(3) Trailer (within 3 minutes).

(4) All the videos should be provided in MP4/AVI/MOV format.

*All above items could be submitted online or in USB flash drive and ship it to the Organizing Committee.

4. Entries in languages other than English must be subtitled in English. The production of the subtitles shall be the responsibility of the submitter.

5. All materials should reach the Organizing Committee before the deadline.

Address for shipping:

Shanghai TV Festival (Animation)

20F, 211 Kangding Rd., Shanghai 200041, China

Tel: 86-21-22009858

Fax: 86-21-62552000

ARTICLE 4: JUDGING

1. Selection

STVF Selection Committee, which is composed of experts in the industry, will view all the eligible entries. The official competition list will be announced to the public in May 2026. The nominees will be informed by the Organizing Committee.

2. Final Judging

The entries in competition will be judged by an international jury panel invited by the Organizing Committee. It is guaranteed that jury members are not in any way connected with the production and commercial benefits of any competitive programs. 

3. Winners

The Organizing Committee will invite one representative (director or producer preferred) of the nominated program to the festival. Please reserve time to attend the following events:

(1) Magnolia GALA Night - Nomination Awards Ceremony, June 2026. 

(2) Magnolia Awards Ceremony - Disclosure of the final awards, June 2026, The winners will be revealed and presented with Magnolia Award at the ceremony.

ARTICLE 5: PROGRAM SHOWCASE

1. With authorization from program copyright holders，the Organizing Committee will select outstanding entries for Program Showcase, which will be broadcast on television, online platforms or through offline channels.

2. The result of the showcase selection will be informed to the entrant in April 2026.

ARTICLE 6: PROMOTION

1. The organizing committee will help promote excellent programs comprehensively through multi publicity platforms of the festival.

2. If applicants do not provide any excerpts or trailer, the Organizing Committee is entitled to use a segment no longer than 3 minutes from each selected entry, free of charge, for TV promotional purposes only.

 3. Unless expressly prohibited, the Organizing Committee reserves the right to make copies of winning entries for archival use only, with no commercial exploitation whatsoever.

ARTICLE 7: ACCEPTANCE

1. Participation in the Shanghai TV Festival implies the producers' acceptance of the Regulations.

2. In the event of any dispute incurred between the Chinese and English version of this regulation, the Chinese version prevails.

3. The Organizing Committee is fully responsible for the compilation and clarification of this regulation.