STVFORUM｜Calendar Releases

STVFORUM of the 30th Shanghai TV Festival will be held from June 23rd to 25th. As the official main activity of Shanghai TV Festival, STVFORUMcontinuously focuses on new trends of the television industry as well as its new patterns.

The 7 forums invite domestic and international industry leaders to discuss the industry and collide views.Centering around heated topics including high-quality TV production, international communication and technological innovations, STVFORUM actively guides artistic creation and pays close attention to the dynamic television industry, so as to foster improvements and innovations in television programs, promote industry optimization and upgrading, and pursue high-quality development.The masterclass invites Mr. Chen Baoguo, Jury President for the 30th Magnolia Awards (TV Drama Category), to share his professional experiences and his personal reflections and observations on the recent development of high-quality Chinese television dramas.

Opening Forum of the 30th STVF

- Thirty & Thriving: Screen Arts' New Horizon

Time | June 23, 2025 (Mon) 10:30-12:30

Venue | Central Hall, Shang

Three Decades of Dreams Woven in Light and Shadow-The Magnolia Bloom Radiantly as Ever. From the inaugural 1986 Shanghai International TV Festival of Friendship Cities that unveiled China’s television industry to the world, to its current standing as one of Asia’s most influential international TV exchange platforms, Shanghai TV Festival has consistently championed the philosophy of being professional, international and people-benefiting. It has not only witnessed and propelled the flourishing growth of China’s television industry but has also served as an open and inclusive bridge for global film and television exchange-letting the world understand China here, and allowing China to converse with the world as well. The opening forum,“Thirty & Thriving: Screen Arts’New Horizon”serves both as a tribute to past editions and an aspirational look toward the future. Here, we will hear from worldclass creators sharing their artistic journeys, examine the dynamic interplay between the Magnolia Awards’growth and industry progress, trace the Shanghai TV Festival’s global reach and influence, and contemplate the challenges and opportunities brought by transformations in the audiovisual landscape.

Moderator

CAO Kefan | Host of Shanghai Media Group,Vice President of Shanghai Television Artists Association

Guest Speakers

(in Alphabetical Order)

CHEN Baoguo｜Actor,30TH STVF MAGNOLIA AWARDS TV DRAMA JURY PRESIDENT

GAO Mantang | Scriptwriter,16TH STVF MAGNOLIA AWARDS TV DRAMA JURY PRESIDENT

HOU Hongliang｜Daylight Entertainment President,Vice President of China Television Artists Association

HOU Xiaonan｜CEO and President of Yuewen

LI Yuesen｜Former Executive Editor of “China Television”,29TH STVF MAGNOLIA AWARDS TV DRAMA（CHINA）JURY MEMBER

LUO Yi｜Deputy Director General of Shanghai Municipal Administration of Culture and Tourism,Shanghai Municipal Administration of Radio and Television,Level-1 Inspector

MAO Weining｜Director,BEST DIRECTOR OF 21ST STVF MAGNOLIA AWARDS,23RD STVF MAGNOLIA AWARDS TV DRAMA JURY PRESIDENT

SONG Jiongming｜Vice President, General Manager, Shanghai Media Group

Vikram Channa｜Warner Bros.Discovery Vice President and Head of Content & Products,Greater China and South East Asia,29TH STVF MAGNOLIA AWARDS DOCUMENTARY JURY PRESIDENT

YAN Jiangang | Vice President and Secretary General,China Drama Directors Association,21ST STVF MAGNOLIA AWARDS TV DRAMA JURY PRESIDENT, 29TH STVF MAGNOLIA AWARDS TV DRAMA JURY PRESIDENT

Release of UHD Series Lineup

Time | June 23, 2025 (Monday) 14:00-16:00

Venue | Central Hall, Shanghai Exhibition Center

This forum will showcase a selection of premium Ultra HD series masterpieces, featuring in-person appearances by core creative teams including producers, directors, screenwriters, and actors who will share their creative journeys and artistic insights. The discussions will center on pivotal topics such as the new visual aesthetics of Ultra HD, practical industry applications, and future development trends, delving deep into innovative approaches for 4K/8K-era production and the transformative shifts reshaping the industry.

Moderator

LENG Song｜Director,  Audio-visual Research Office, Chinese Academy of Social Sciences; Director, Radio, Film and Television Research Center, CASS; Researcher, Doctoral Supervisor

Guest Speakers

MAO Weining | Director of “Our Homeland”

WANG Jue | Producer of “Our Homeland”

WANG Lei｜Actor of "Our Homeland"

ZHAO Ningyu | Director of “Shu Guang”

RUAN Pinqi | Scriptwriter of “Shu Guang”

TONG Ruixin | Actor of “Shu Guang”

HOU Yong | Actor of “Shu Guang”

WANG Jinsong | Actor of “Shu Guang”

WANG Keru | Actor of “Shu Guang”

ZHANG Ting | Director and Scriptwriter of “Legend of the Magnate”

WANG Weimin | Director of “Zhang Jian”

HE Bing | Actor of “Zhang Jian”

HAO Ping｜Actor of “Zhang Jian”

MENG Qingfeng | Executive Producer of “Zhang Jian”

WU Di | Producer of “Zhang Jian”

LAI Guanhong | VFX Supervisor and Colorist of “Cherry Amber”

SHEN Jiayu | Actor of “Cherry Amber”

YANG Lei | Director of “Swords into Plowshares”

LU Beike | Co-Director of “Swords into Plowshares”

WANG Yan | Producer of “Swords into Plowshares”

ZHANG Sheng｜Director of the National Radio and Television Administration Laboratory for Technological Innovation Research and Application of TV Drama Production; Chairman of TOPWORKS (Beijing) Culture Media Co., Ltd.

STVF Magnolia Awards Jury President Master Class

Time | June 23, 2025 (Monday) 16:00-17:30

Venue | Magnolia Hall, 1F, Eastern Hall No.1, Shanghai Exhibition Center

As a widely beloved form of visual art, television dramas often reflect the spirit of the times, conveying both individual destinies and collective emotions. Through the perspective of the creators, we can gain insight into the ideas and perseverance behind the works, experience the depth and warmth of visual storytelling.The masterclass invites Mr. Chen Baoguo, Jury President for the 30th Magnolia Awards (TV Drama Category), to share his professional experiences and his personal reflections and observations on the recent development of high-quality Chinese television dramas.

Moderator

WANG Liping | Vice President of China TV Artists Association and National First-class Screenwriter

Guest Speakers

CHEN Baoguo｜Actor,30TH STVF MAGNOLIA AWARDS TV DRAMA JURY PRESIDENT

GAO Xuan｜Scriptwriter,30TH STVF MAGNOLIA AWARDS TV DRAMA（China）JURY

KANG Honglei｜Director,Scriptwriter,30TH STVF MAGNOLIA AWARDS TV DRAMA（China）JURY

China TV Drama High-Quality Creation Conference

Time | June 24, 2025 (Tuesday) 9:30-12:00

Venue | Central Hall, Shanghai Exhibition Center

In recent years, micro-dramas and short videos have experienced explosive growth. Their fragmented, high-density, and highly interactive nature has structurally impacted traditional TV drama production models, distribution methods, and consumption habits, driving the entire industry into a critical period of profound adjustment and transformation. Against this backdrop, key challenges emerge: how to navigate industry challenges, promote high-quality content creation, and accelerate industrial upgrading. This forum will focus on core dimensions – “Better Content, Wider Reach, Enhanced Experience, and Optimized Ecosystems” - to foster multi-perspective dialogue and knowledge-sharing, collectively exploring innovative pathways for the high-quality development of China’s TV drama industry.

Moderator

LI Xingwen | Chief Editor of Film and Video Comment

Guest Speakers

CHEN Xiao | Senior Vice President of iQIYI

Rex CHING Chit | TVB Group Chief Technology Officer

Kevin KANG｜CEO of Xinguang Pictures Group

LI Xiao｜Screenwriter

LI Eryun | Deputy General Manager,Film & TV Production Department,Tencent Online Video Business Unit

LIU Yanhong | Vice President of Youku

Ethan LUO | CEO,Shengshu Technology

MA Jun | Director,Producer,Senior Editor TV Series Program Department Film,Drama＆Documentary Center

Qu Ji Xiao Jiang | Deputy General Manager of Film Production at Bona Film Group and Head of the BONA AIGMS Production Center

SUN Changbo | General Manager,Shaanxi Culture Industry Investment Group

WANG Jun| Director

Zhang Situo | Board Secretary of Huace Group

ZHOU Hai | Member of the Communist Party of China Party Committee of Hunan TV,Member of the Communist Party of China Party Committee and Deputy General Manager of Mango Excellent Media

ZHU Liang｜Vice President of iQIYI, Head of Intelligent Production Department

Documentary Production and Collaboration Forum

Time | June 24, 2024 (Tuesday) 13:00-15:00

Venue | Central Hall, Shanghai Exhibition Center

Co-Organizer | SMG, DocuChina

The "Documentary Production and Collaboration Forum" will comprehensively showcase outstanding documentary productions from domestic broadcasting institutions and internet platforms in China. It will explore innovations and breakthroughs in creative approaches and dissemination methods, aiming to enhance the global reach of Chinese civilization and promote mutual learning among civilizations worldwide. The forum will further boost the prosperity and development of the documentary art form.

During the event, the Information Office of the Shanghai Municipality will also launch the "This is Shanghai" Global Short Video Collection Initiative. This initiative aims to support the recording and sharing of Shanghai's stories, bolstering documentary production and promotion.

Roundtable Discussion: Eastern Narratives and Global Resonance: Dialogues in Cross-Cultural Documentary Filmmaking

Guest Speakers

DENG Jiayan | Great China Regional Director of Mediacorp Pte Ltd.

DING Ke | SVP & General Manager of BBC Studios

GAN Chao | General Manager of Tianhai Pics., Co., Ltd.

HE Xiaolan | General Manager of DocuChina Co.,Ltd.

Arthur Jones | Director of A Jones Film

Paul Williams | Producer of BBC Studios Natural History Unit

WANG Zheng | General Manager of Yoywow

ZHANG Taofu | Dean of Journalism School Fudan University; Director of Institute for Global Communications and Integrated Media, Fudan University

ZHANG Yuan | Deputy Secretary of CPC BILIBILI Committee-Head of BILIBILI Factual

ZHANG Hao | Deputy Head of BILIBILI Factua-Director of Content and Production

ZHU Lexian | The Head of Tencent Video Obsidian Documentary Studio

Local Stories, Global Impact - Strategies for International Distribution

Time | June 24, 2025 (Tuesday) 15:30-18:00

Venue | Central Hall, Shanghai Exhibition Center

In recent years, Chinese content has accelerated its global reach, with increasingly diverse genres-from TV dramas to variety shows, and from traditional media to streaming platforms-promoting its international influence. In 2024, this momentum continued, with rising export volumes and expanding market impact. Chinese programs are not only thriving in Asia but also gaining traction in Europe, North America, and the Middle East, establishing China as a key player in the global content

market. This forum will explore critical topics, including: "From Local Production to Global Success: Proven Pathways", "What the International Market Demands", and "How Could Chinese Stories Captivate Global Audiences", etc.

Moderator

Andrew Liang | Actor,TV Host

Guest Speakers

CHAN Shuhung | TVBI Company Limited General Manager

Jiella Esmat | CEO,8 Lions Entertainment

Emmanuel Frantz | Chief Finance & Administration Officer,Chief Representative EBU Beijing Office

HUI Min | General Manager of Licensing Business, YUEWEN

Le Phuong Thao | Chairwoman,YeaH1 Group

Roy LU | General Manager,Linmon Media International

Krisztina Bándy Péntekné | Head of International Relations at MTVA

Elena Sunbeam｜Director,World Content Market

WAN Lin｜Member of the Communist Party of China Committee at Mango TV; General Manager of Mango International Culture Media Co.,Ltd.

WANG Qi | Head of Content Business,iQIYI International

Chiman Ng｜Meta Global Partnerships,GCR

XIE Guangcai | Senior Vice President,COL Group Co.,Ltd.

Convergence and Coexistence: Micro-Drama Innovation and Development Forum

Time | June 25, 2025 (Wednesday) 9:30-12:00

Venue | Central Hall, Shanghai Exhibition Center

Organizer | East-West Entertainment

In recent years, short plays have experienced explosive growth and emerged as a vital segment of the online audiovisual industry, with the market size surpassing RMB 50 billion. The sector is evolving toward new trends of the integration of long- and short-form storytelling, diversified business models, and increasing globalization. As the market continues to expand, the landscape of short play platforms, content creation, market structure, and commercial models is undergoing rapid transformation. This forum aims to spotlight the latest trends in the short play industry, offering a platform for professionals to exchange ideas, and explore collaboration opportunities. Additionally, it will serve as a showcase for short play companies and projects, facilitating efficient industry networking and resource alignment.

Moderator

ZHENG Yue | Professor,Dean,School of Theater,Film and Television

CAO Hong | Managing Partner of EW Entertaiment

Guest Speakers

FEI Ka | Head of Premium Micro-Drama of Rednote

Bellona FENG | Head of Production,Content Republic

GUO Jingyu | Chairman of G.H.Y Culture & Media

LI La | Deputy General Manager,Content Production Department,Tencent Online Video

LIANG Kai | General Manager of Seven Cat Short Drama

LIU Zifan | Head of Micro-drama Department,Huace Group (Beijing),Executive Producer of“The wind of Journey”and“Family first, hen love”

NAN Yapeng | Vice President,Crazy Maple Studio

Wystan NIU | Co-founder of Shanhai Group and Project Leader of Stardust TV

REN Yiduo | Founder,Xinlezhi culture

SUN Chenyang | General Manager, iQIYI Micro Drama Center

WU Jialin | CEO of Hangzhou Yingge Culture Media,Producer of “Original Sin”

Joy｜CEO,Joy luck Movies Co., Ltd.

YU Hang | Chairman of the Board & General Manager of China Mobile Migu Digital Media Co.,Ltd.

YUE Li | Chief Editor of Hongguo Short Drama

ZENG Yingxue | Senior Vice President of Perfect World,CEO of Perfect World Pictures

ZHANG Qinglong | Marketing Director of CMG Mobile

ZHANG Xiangyu | Vice President,Dianzhong Technology Ltd.

ZHAO Youxiu｜Chief Producer,Heard Island

From Niche Breakout to Evergreen Legacy: Extending the Value Horizon of Animation IPs

Time | June 25, 2025 (Wednesday) 14:00-16:00

Location | Central Hall, Shanghai Exhibition Center

Co organizer | Tencent Video Anime Channel

In today's rapidly changing entertainment market, animated works are not only a display of visual art, but also an important carrier of cultural influence and commercial value. However, how to make an animated work break through short-term popularity and have lasting influence is a question that every creator and industry practitioner is pondering. This forum will delve into the core elements of cross media development in animation, share the operational strategies and business monetization models behind successful cases, and explore how to shape animation brands with global influence in a fiercely competitive market.

Guest Speakers

Pascal Charrue丨CO-FOUNDER & CREATIVE DIRECTOR of Fortiche Production, Co-executive producer/Co-Director on the《Arcane》2

HUANG Weiming | Chinese Cartoonist and Animation Director,Creator of “Pleasant Goat and Big Big Wolf”

LIU Di | Director of “Bishamonten”

SHANG You | Founder of Nice Boat Animation

WANG Maomao | Animation Director,Creator of Tuzki

YANG Lei | Director and Vice President of Beijing RuoSen Digital Technology Co., Ltd.,Executive Producer of the “Hua Jianghu”Series

ZENG Yuanjun | Chief Director of“Zhanshen Zhi Fanchen Shenyu”,Chief Director of Shenman Culture

ZHOU Wang | Head of Burning Universe Studio group