29th STVFORUM Overview

Opening Session - Fusion with Cultural Tourism through the Art of Imagery

Time: 10:00-12:00

Date: Monday, June 24, 2024

Venue: Central Hall 1, Shanghai Exhibition Center

As the television industry pursues quality-driven developments, works of all genres and subjects have flourished. At the same time, a number of exemplary cases of TV dramas driving cultural and tourism consumption have emerged, constructing a new pattern of industry development with the strategy of "film and TV + cultural tourism" and exploring a new blueprint for the development of the TV industry. This forum invites creators of outstanding TV dramas, experts, representatives from the cultural tourism industry, and platform representatives to share their creative experiences, discuss the developments and trends of Chinese TV in the new era, and promote the innovative and integrated development of the TV industry.

Moderator: WANG Liping | Vice President of China TV Artists Association and National First-class Screenwriter

Keynote Speakers:(in alphabetical order of surnames)

LUO Yi | Deputy Director-General, Shanghai Municipal Administration of Culture and Tourism, Shanghai Municipal Administration of Radio and Television

Nick Percy | President, Global Markets. BBC Studios

Roundtable Discussion 1

Guest Speakers: (in alphabetical order of surnames)

Karen FU | CEO, Huace Group

Steven James Pemberton | British Actor, Screenwriter, Director

Reeson Wayne Shearsmith | British Actor, Screenwriter

Wendy Tang | Deputy Director and Researcher, Institute of Applied Economics, Shanghai Academy of Social Sciences

ZENG Yingxue | Senior Vice President of Perfect World, CEO of Perfect World Pictures

ZOU Linfeng | Chairman of Shaanxi Cultural Tourism Co.,Ltd.

Roundtable Discussion 2

Guest Speakers: (in alphabetical order of surnames)

CHEN Xiao | Senior Vice President of iQIYI

Read Zhang | Deputy General Manager, Film & TV Production Department, Tencent Online Video Business Unit and Editor-in-Chief of Tencent Video

XIE Ying | Deputy General Manager, Film & TV Production Department, Tencent Online Video Business Unit and Editor-in-Chief of Tencent Video

ZHOU Hai | Member of the CPC Committee of Hunan Satellite TV,Member of the CPC Committee and Vice President of Mango Excellent Media

Ultra-high Definition and All-media Intelligent Innovation Integration - New Ecology of Radio and Television Industry under High-quality Development

Time: 13:30-15:30

Date: Monday, June 24, 2024

Venue: Central Hall 1, Shanghai Exhibition Center

With the rapid development of technologies such as 5G, Artificial Intelligence, Big Data, and Ultra-High Definition, the radio and television industry is facing new opportunities and challenges. This forum invites well-known experts and industry insiders from home and abroad to explore technological changes, new production methods, and ecological construction in areas such as ultra-high definition, new TV broadcasting networks, and all-media intelligent integration through various forms such as keynote speeches and industry releases. Drawing on the practices of Shanghai's TV industry, this forum delves into the limitless possibilities of future TV, develops new productive forces for the industry, promotes quality audiovisual experiences, and accelerates the construction of a new, modern audiovisual pattern.

Co-Organizer: Shanghai Media Group

STVF Magnolia Awards Jury President MasterClass

Time: 14:00-15:30

Date: Monday, June 24, 2024

Venue: Central Hall 2, Shanghai Exhibition Center

As a form of visual art, television dramas use visual languages to imbue life with artistic colors, reaching countless families and households. Outstanding TV dramas often contain rich cultural meanings and wise lessons about life, providing spiritual nourishment to the audience. This MasterClass invites Mr. Yan Jiangang, Jury President of the Drama Section of the 29th STVF Magnolia Awards, to share his professional experiences, creative ideas, industry observations, as well as future outlook.

Moderator: LI Xinwen | Movie Critic

Guest Speaker:
YAN Jiangang | Film & TV Director, Vice President and Secretary General of the China Television Director Committee of the China Federation of Radio and Television Association (CFRTA), the 21st and the 29th Shanghai TV Festival Magnolia Awards Jury Chairman - Drama

2024 Online Film Young Creators Project Launching Ceremony & Industry Forum

Time: 16:00-17:30

Date: Monday, June 24, 2024

Venue: Central Hall 1, Shanghai Exhibition Center

In the past ten years, the online film industry has developed into a structured, refined, and practical path, accumulating a lot of exploratory experience, producing many high-quality works, and providing the audience with diverse and rich entertainment content. Currently, the online film market is in a new stage of adjustment and innovation. As such, the "2024 Online Film Young Creators Project" will provide online film creators with the opportunity to discuss with film and television industry experts, investors, and creators. The jury includes relevant experts, streaming platform representatives, and well-known industry creators, to promote communication among filmmakers in terms of project production and promotion. This will encourage the comtributions of the youth, drive the actualization of high-quality projects, and elevate the market to new levels.

Shanghai Miniseries Conference

Time: 9:00-12:30; 14:00-16:30

Date: Tuesday, June 25, 2024

Venue: Central Hall, Shanghai Exhibition Center

As an emerging and dynamic form of artistic expression, the miniseries industry has seen rapid expansion with increasingly diversified creators and more refined professional specializations, growing into a mature ecosystem. Miniseries are characterized by short duration, low investment, quick production, and diverse themes and genres, which cater to the varied cultural preferences of the audience and engage with the industry of cultural tourism, fostering economic developments and facilitating the global dissemination of Chinese culture. To further guide the creation of high-quality miniseries and set exemplary production standards, this year's STVF presents the Shanghai Miniseries Conference. Through policy releases, forums, project exhibitions, and investment negotiations, this conference promotes cross-industry integration of miniseries with fields such as cultural consumption and tourism.

Co-organizer: EW-entertainment

International Festival Collaboration and Audiovisual Content Cooperation

Time: 14:00-16:00

Date: Tuesday, June 25, 2024

Venue: Central Hall 1, Shanghai Exhibition Center

As Chinese culture continues to gain popularity globally, a time of great opportunities has arrived for film and television content to travel abroad. As major platforms for the exchange of audiovisual content, international festivals and exhibitions play a pivotal role in promoting the dissemination of Chinese content overseas and fostering innovation in the film and TV industry at home. This forum brings together representatives from domestic and oversea TV broadcasting institutions, international festivals, content platforms, as well as experts and scholars, to engage in discussions about the trends in global communication cooperation, how international festivals and exhibitions contribute to the development of the TV industry, and collaborative practices in generating high-quality content and models. Together, we will explore new opportunities for content dissemination and cooperation.

Moderator: HE Jian | TV host, SMG

Keynot Speakers:

CHEN Shi | Chen Shi, Deputy Editor-in-Chief of China International Communications Group, Director of China Center for International Communication Development

Roundtable Discussion 1

Moderator: ZHOU Yu | General Manager of SMG Pictures and Wings Media

Guest Speakers: (in alphabetical order of surnames)

CHEN Guo | Managing Director, Shanghai International Film & TV Festivals

Kent Lyu | Regional Director, Eastern & Central China, Hong Kong Trade Development Council

Priyanka Sridarane | Head of Sales – Asia, TV Division - MIP Markets

Roundtable Discussion 2

Moderator: Jasmine Pang | Director of European Affairs, Phoenix Satellite TV

Guest Speakers: (in alphabetical order of surnames)

Sabrina Duguet | Executive Vice-President Asia Pacific, All3 Media International

Patricia Fearnley | Head of Natural History Content, BBC Studios

XIANG Juan | Head of WeTV, Tencent Video

Kelvin Yau | iQIYI International Business Department VP & President of Asia Pacific

World Cities and International Communication

Time: 14:00-16:15

Date: Tuesday, June 25, 2024

Venue: 9F, STV Mansions

Visual mediums highlight the role of cities as both producers and products of international communication practices, interactions, and narratives. In October 2023, Shanghai Media Group launched SMG International and unveiled a brand-new look of its flagship product ShanghaiEye, with a mission to network and deepen understanding between people in Shanghai, China, and the rest of the world. This forum, hosted by SMG International, offers an engaging platform for esteemed experts, scholars, and representatives of international organizations and media outlets, to share insights on how cities can play a crucial role in global communication.

Audiovisual Culture Trends Forum

Time: 9:30-11:00

Date: Wednesday, June 26, 2024

Venue: Central Hall 1, Shanghai Exhibition Center

Online audiovisual content, with diverse offerings, innovative formats, and cross-demographic social appeal, is increasingly capturing the attention of audiences. Be it popular TV dramas, variety shows, or a wide range of documentaries, these formats all cater to diverse viewer preferences. In recent years, video streaming platforms have invested substantially in producing online audiovisual content. Not only have they continuously innovated content, but also reached new heights in terms of the production standards and formats. Numerous blockbuster programs have emerged, garnering wide acclaim and adding new vitality and momentum to the online audiovisual industry. Drawing inspiration from Open Mic, this forum invites representatives from leading platforms such as Tencent, Youku, iQiyi, and Bilibili to discuss the latest trends and innovations in online audiovisual culture.

Moderator: Andrew Liang | Actor, TV Host

Guest Speakers: (in alphabetical order of surnames)

CHEN Wei | Senior Vice-President, iQIYI

LUO Yuan | Youku Producer, "Wentao's Odyssey" Season Three Producer

QI Kang | iQIYI General Manager, iQIYI Brilliantly Studio

Sunny Xu | Head of Tianqing Studio of Tencent Online Video Program Content Production Department, Producer of "The Exciting Offer"

ZHU Lingqing | The Leading Expert of Eureka Studio of Tencent Online Video Program Content Production Department

Launch of the "China Audiovisual New Media Development Report (2024)" and the Forum on Digital Intelligence Empowering Audiovisual with New Values

Time: 11:00-12:30

Date: Wednesday, June 26, 2024

Venue: Central Hall 1, Shanghai Exhibition Center

In recent years, the smart film and television industry has experienced robust growth, with the penetration rate of the large-screen market steadily increasing. Data, as a crucial element of new productive forces, plays a critical role in the development of the film and TV industry. The "China Audiovisual New Media Development Report" (Blue Book of Audiovisual Media) is an annual report compiled by the China Communication Research Centre of the National Radio Television Administration. The report follows policy orientation closely and presents the development achievements of China's audiovisual new media in recent years thoroughly. This forum releases selected findings from the "China Audiovisual New Media Development Report (2024)" and invites representatives from data platforms to share insights on new viewing characteristics of large screens, emerging trends in long-video streaming, and how the creation of film and TV content can bring about both social and economic values.

Moderator: HE Qing | Anchor, SMG

Report Presenter: ZHU Yannan | Secretary of The Party Committee, Director of China Communication Reserach Center SARFT

Keynote Speakers:

CUI Yanzhen | General Manager, China Mainland Media Research Co.,Ltd.

LI Qingguo | Director and Senior Engineer of Research and Analysis Division, Broadcasting and Television Information Network Center SARFT

Co-Organizer: China Communication Reserach Center SARFT

CHINA BEFORE CHINA Appreciation Dialogue and Launch Ceremony of CULTURAL FORTUNE OF CHINA

Time: 14:00-15:30

Date: Wednesday, June 26, 2024

Venue: 9F, STV Mansions

"China Before China", based on extensive research tracing the origins of Chinese civilization and the Archaeological China project, is a large-scale documentary that relies on the results of a century of Chinese archaeology. It systematically traces the roots, origins, formation, and early development of Chinese civilization. This forum will invite the representatives of the creators of "China Before China" and experts and scholars from various fields to discuss the documentary, collectively paying tribute to Chinese civilization's splendid history. Initial preparations will begin on the exploratory documentary "Cultural Fortune of China". The National Radio and Television Administration and the Publicity Department of the CPC Shanghai Municipal Committee are guiding the production that is being co-produced by Shanghai Media Group and Discovery Channel. They will explore, observe, and experience the continuous innovation of the country's 5,000-year cultural heritage from a first-person perspective.

Speed Up! Chinese Animation Enters the Cyber Era

Time: 14:00-16:00

Date: Wednesday, June 26, 2024

Venue: Central Hall 1, Shanghai Exhibition Center

In recent years, China's animation industry has been thriving with a steady stream of high-quality works emerging. By introducing numerous IPs, the industry has strengthened its international exchanges and cooperation, becoming a vital part of the global animation market. Today, the AIGC wave brings new possibilities to creation, propelling Chinese animation towards stable development and continuous innovation in its industrialization. Focusing on both technology and art, Tencent Video engages in conversations with industry colleagues to further explore the ecological trends and beautiful blueprints of the animation industry. Topics include the development of AIGC technology, the refinement and appreciation of IPs, alignment with international models and innovation, as well as the creation and international distribution of high-quality Chinese animation.

STVF Animation MasterClass

Time: 14:00-16:00

Date: Wednesday, June 26, 2024

Venue: Central Hall 2, Shanghai Exhibition Center

The production process of animated films integrates artistic creation and technical realization. The evolution of animation technology vividly reproduces the richest human imagination about the virtual world. STVF Animation MasterClass invites Frederic Puech, Chen Liaoyu, and Mari Okada, jury members in the Animation Section of the 29th STVF Magnolia Awards, to share their personal experiences in creation and discuss the narrative style and artistic characteristics of animation works, the innovation and development of animation technology, and the global cooperation of animation content, contributing to the high-quality advancement of the animation industry.

STVF Documentary MasterClass

Time: 14:00-16:00

Date: Wednesday, June 26, 2024

Venue: A301 Pao Sui Loong Library, SJTU Xuhui Campus

Documentaries chronicle and recreate reality through cinematic language and narrative techniques, unveiling the truth artistically and distilling the ordinary into art. STVF Documentary MasterClass invites Vikram Channa, Xiao Han, Ton van Zantvoort, and Mike Gunton, jury members in the Documentary Section of the 29th STVF Magnolia Awards, to share their creative experiences and discuss the current situation of the documentary industry and the future development trends through topics such as the selection of documentary subjects, the cultural significance and value of documentaries, and the impact of new technologies on production.

Moderator: CHEN Yinan | Director of Shanghai Jiao Tong University Documentary Center, Professor of School of Media & Communication

Guest Speakers: (in alphabetical order of surnames)

Vikram Channa | Director, Producer

XIAO Han | Director

Ton van Zantvoort | Documentary Director

The Cultural Mission and Mutual Learning of Civilizations of Documentaries in New Era - Forum on the High Quality Development of Documentaries

Time: 10:00-12:00

Date: Thursday, June 27, 2024

Venue: A300 Pao Sui Loong Library, SJTU Xuhui Campus   

This forum gathers outstanding documentary filmmakers from China and abroad to discuss and exchange ideas with the audience, delving into how documentaries can serve to uncover the contemporary significance of traditional Chinese culture, in order to portray a reliable, endearing, and respectable image of China. The forum offers a glimpse into how documentaries can stay attuned to the pulse of the times, embrace technological innovation, and leverage new narratives and expressions to attract a broader audience. With a focus on enhancing international collaboration, the forum is dedicated to promoting high-quality co-productions and the global dissemination of Chinese stories while fostering cross-cultural exchanges and mutual learning between China and the world.

Focus on New Quality Productive Forces Use and Governance of AIGC Dialogue

Time: 14:00-17:30

Date: Thursday, June 27, 2024

Venue: 9F, STV Mansions

Recently, the media has conducted a series of explorations in the field of content production by combining AI technology. The development of new technologies effectively empowers content production and dissemination in the radio and television industry, and also improves production efficiency and production processes. How could new quality productive forces represented by AIGC promote and drive industry development in the deep transformation of media integration in the radio and television industry? How would the broadcasting industry embrace the changes brought by AIGC? How could the use of AIGC be regulated in the face of potential ethical issues? This forum invites experts from universities, media, and the technology sector to engage in a dialogue centered on "The Use and Governance of AIGC" and jointly issue the "Shanghai Consensus on AIGC and New Quality Productive Forces in Media".