28th STVFORUM Overview
The 28th Shanghai TV Festival STVFORUM was held in Shanghai Exhibition Center on June 19-22, 2023. As a major part of Shanghai TV Festival, STVFORUM continuously focuses on new trends of the television industry as well as its new patterns. 7 thematic forums gather industry leaders both at home and abroad in dialogue and discussion centering around heated topics including high-quality TV production, international communication, and technological innovations; 3 forums of "STVF MasterClass" invite representatives of the Jury of the 28th Shanghai TV Festival to disscuss and exchange ideas, paying close attention to the dynamic television industry, so as to pursue industry high-quality development.
STVF Magnolia Awards Jury President MasterClass
Time: 14:00-15:30
Date: Monday, June 19, 2023
Venue: 14, Western Hall No.1, Shanghai Exhibition Center
Topic: Observation and Reflection on Recent Phenomenal Chinese TV Series
Guest Speaker: HU Zhifeng | Film and Television Scholar, Professor and Ph.D. Supervisor of the School of Arts and Communication at Beijing Normal University, the 28th Shanghai TV Festival Magnolia Awards Jury Chairman, Drama
Co-Organizer: Weibo, Sina Entertainment, New Wave
Co-Integration and Co-Innovation: A New Mode for China Broadnet's (CBN) 5G Grand Audio-Visual Services
Time: 14:00-16:00
Date: Monday, June 19, 2023
Venue: Central Hall 1, Shanghai Exhibition Center
Under the guidance of the national strategy for the integration of cable TV networks and the unified development of CBN's 5G services, the question of how to drive the upgrading of business integration, assist in the construction of a new mode for modern grand audio-visual development, and form a unique pattern of integrated development with "cable TV + 5G + content" is a topic of concern for the entire industry. This forum discusses the integrated development path and new opportunities for audio-visual services at the application and industry ends, under the support of CBN's 5G services. How will the "5G Cloud TV" explore new application scenarios under the integration of large and small screens, following the innovative development of the CBN 5G-supported integrated network mode and the upgrading of intelligent TV recommendation services? In order to build a universally beneficial and convenient digital social service, how will CBN's 5G services assist in developing digital education? In the 5G era, the industrial ecosystem is even more diversified. Audio-visual services empower thousands of industries, so what kind of industrial changes will they bring?
Moderators:
BAO Ran | Vice Chairman, TC163 Interactive Media Technical Standards Promotion Committee China Communications Standards Association (CCSA); CEO, eMovie Inc.
HE Jie | Chief Presenter, SMG NEWS
Guest Speakers:
CAO Yali | President, BesTV Network Television Technology Development Co., Ltd.
LIU Jinyu | LIU Jinyu | Deputy Chief Editor, Douyin Group
LIU Yonggang | Huawei China Carrier Wireless Network & Cloud Core Network Marketing & Solution Sales Dept Director
SHI Zhiyan | Senior Vice President, Oriental Pearl Group Co., Ltd.; Chairman, Oriental Cable Network Co., Ltd.
SONG Qizhu | Chairman of China Broadnet Group
Martin WANG | Vice President of Lenovo Group, CEO of Lenovo loT&Lenovo Connect, Vice President of CACE, Vice Chairman of Cyberspace Technical Committee of AlIA
XU Da | 5G Chief Strategy Officer, China Broadcasting Network
YE Long | Vice Dean, School of Data Science and Intelligent Media, Communication University of China
YU Xiang | General Manager, Oriental Cable Network Co., Ltd.
Host: China Broadnet Group, Shanghai Media Group
Co-Organizer: Oriental Pearl Group Co., Ltd.
Organizer: Oriental Cable Network Co., Ltd.;
BesTV Network Television Technology Development Co., Ltd.
Technic Innovation for Smart Broadcasting and Audiovisual+ Scenarios
Time: 9:00-11:30
Date: Tuesday, June 20, 2023
Venue: Central Hall 1, Shanghai Exhibition Center
The rapid development of cutting-edge technology has brought a new blueprint for the construction of Omnimedia, and smart broadcasting has stepped from digital transformation into data intelligence construction. This theme report seminar has brought together well-known industry figures and high-level representatives to jointly explore the development trends, challenges, and opportunities of smart broadcasting and grand audiovisual technology. The seminar focuses on future broadcasting planning, artificial intelligence content generation, future TV, big data, ultra-high-definition and other emerging technologies, exploring innovative applications in smart production, smart networks, high-tech audiovisual, and more, to empower the technological path for scenarios such as city digital transformation and all-media content production. It discusses the far-reaching impacts and changes that technological innovation brings to the future television ecology from all aspects, including technology, business, policy, market, industrial chain, and industry ecology.
Moderator:
HUANG Wei | YI CAI Channel
Guest Speakers:
CHEN Yuren | Vice President of Shanghai Media Group, Chairman of the Shanghai Society of Motion Picture Television Engineers
DENG Xiangdong | Vice Director of Radio, Film and Television Information Network Center, National Radio Television Administration
SUN Suchuan | Level 1 Counsel, Deputy General of the Technology Department of the National Radio Television Administration
SUN Zili | Sony (China) Consumer and Professional Solution Company, Imaging and Mobile Division, Deputy General Manager
WANG Yanfeng | Professor, Assistant Director of Shanghai Artificial Intelligence Laboratory, Deputy dean of the Institute of Artificial Intelligence of Shanghai Jiao Tong University
ZENG Qingjun | Deputy General Manager of China Broadcasting Network Group Co., Ltd.
ZHAO Guihua | Deputy Director of CMG National Key Laboratory of Ultra High Definition Audio and Video Production and Presentation, Deputy Director of CMG Shanghai Central Station
Ken ZHANG | VP of XPERI China
Co-Organizer: Shanghai Media Group, Shanghai Society of Motion Picture Television Engineers
Market Insight and Innovation Practice of Global Content Collaboration
Time: 14:00-16:30
Date: Tuesday, June 20, 2023
Venue: Central Hall 1, Shanghai Exhibition Center
Recent years have seen the rapid growth of international communication platforms and methods. The scale of China's international communication has surged significantly with increased effectiveness and impact. Since international exchanges and cooperation keep expanding, how could we broaden the topics of Chinese content communicated abroad based on the consumption characteristics of overseas audiences? How to adapt to the new technology trend and deploy overseas channels in an omni-media environment? How to integrate into overseas markets for more localized operations? How could we further combine domestic and international resources and resources inside and outside the industry to seize new opportunities of international communication?
Moderator: BAI Xuxu | Shanghai TV host
Guest Speakers:
CHEN Xiao | Senior Vice President of iQIYI
Laziz Djuraev | Head of International Relations Department of the National Television and Radio Company of Uzbekistan
GE Lai | President of Jiangsu Broadcasting Corporation
HU Xu | Chairman of Shenzhen Tian Tian Cheng Zhang Film and Television Productions Ltd.
KOTANI Ryota | Executive Producer, International Programs Department, Program Production Center 2, NHK ENTERPRISES, INC.
LU Bo | Partner in IFA Media and owner, General Manager of Beijing ling ju
LU Di | Professor
Allen LO | Deputy GM at Fantawild International Limited,.
WAN Ruoruo | Deputy Director of International Media Relations Center of China Intercontinental Communication Center
Steve Wang | General Manager of Yoywow Communications
Sergey Moldovan | Licensing manager of Okko LLC
ZENG Yingxue | Senior Vice President of Perfect World, CEO of Perfect World Pictures
Innovative Development of Documentaries
Time: 9:30-12:00
Date: Wednesday, June 21, 2023
Venue: Central Hall 1, Shanghai Exhibition Center
As the media of the development of the times and social changes, documentaries go deep into real life, uncover the power of culture, and record the changes of ages. More and more works with an international mindset are telling stories and spirits of China to the rest of the world, allowing the world to see a real China through a three-dimensional and comprehensive perspective. This forum will gather outstanding Chinese and foreign documentary producers to discuss in the following two aspects: "Innovative Expressions of Documentaries in the New Era" and "International Narratives of Chinese Stories".
Moderators:
TANG Jun | Director of the Department of Radio and Television, School of Journalism, Fudan University
WANG Lijun | SMG Documentary Center Director
ZHANG Yanli | Vice Deputy of New Perspective Center of National Radio & Television Administration, Manager of Docuchina, Secretary-general of DOC CHINA
Roundtable Forum 1 - Innovative Expressions of Documentaries in the New Era
Guest Speakers:
LI Dongshen | CEO of Beijing Bojing Culture&Media Co.,Ltd., Director of Mango Bojing Documentray
QIN Bo | Head of Qin Bo's Studio of SMG Documentary Center, Chief Director of Documentary Life Dream in the Fields
XU Huan | CMG Producer & Director
ZHANG Tongdao | Director of Documentary Center, BNU
Lex ZHU | Head of Obsidian Studio of Tencent Online Video Program Content Production Department
Roundtable Forum 2 - International Narratives of Chinese Stories
Guest Speakers:
Steve Crabtree | BBC Studios Executive Producer
Arthur Jones | Documentary Director
KOTANI Ryota | Executive Producer, International Programs Department, Program Production Center 2, NHK ENTERPRISES, INC.
YUAN Siuching | Senior Current Affairs Manager, Current Affairs & Documentaries, TVB
Cura ZHANG | Head of Factual Content and Operations, Bilibili
Co-Organizer: SMG Documentary Center
Launch of the "China Audiovisual New Media Development Report (2023)" and Forum on Insights into Online Content Trends
Time: 14:00-16:00
Date: Wednesday, June 21, 2023
Venue: Central Hall 1, Shanghai Exhibition Center
The "China Audiovisual New Media Development Report" (Blue Book of Audiovisual Media) is an annual report compiled by the China Communication Research Centre of the National Radio Television Administration, and 9 volumes have been published consecutively. The report follows policy orientation closely and thoroughly presents the development achievements of China's audiovisual new media in recent years, analyses the development path and prospect, and provides a keen insight into the development trend of the industry. This forum will release selected contents of the "China Audiovisual New Media Development Report (2023)", and invite representatives from online-audiovisual platforms and online-content creators to share their views on "insights into online content trends".
Moderator: Andrew LIANG | Actor, TV Host
Report Release:
Presenter: ZHU Yannan | Srcretary of The Party Committee, Director of China Communication Reserach Center Sarft
Keynote Speeches
Guest Speakers:
CHEN Liaoyu | Animation Director, Associate Professor of Animation School of Beijing Film Academy
JIANG Bin | Vice President of iQIYI
Roundtable Forum
Guest Speakers:
CHEN Xiao | Senior Vice President of iQIYI
Cui Chao | Deputy General Manager, Platform Operation Department, Tencent Online Video
LI Jiongding | Editor-in-chief of Ximalaya
Zoe ZHOU | Vice President and Chief Editor , Bilibili
Co-Organizer: China Communication Research Centre of the National Radio Television Administration
Quality and Diversity: Chinese TV Drama Development Forum
Time: 10:00-12:00
Date: Thursday, June 22, 2023
Venue: Central Hall 1, Shanghai Exhibition Center
In recent years, the development of Chinese TV dramas has shown a trend of seeking premium quality and diversity. The "A Lifelong Journey", "Bright Future", "Our Ten Years" and "The Road of Life" depict the changes of the times and a plethora of social images; "The Long River" takes a step further in the production of TV drama based on historical legacy; "Three-body", "The Knockout", "The Examination for Everyone" and many other works emerge with innovative subjects. How to achieve richness and diversity in drama creation and production? How to create masterpieces that are both up-to-date and artistic set in the real world? How to find the direction of development of Chinese TV dramas in the new era and show the spirit of the times and people's image? This forum will bring together representatives of creators and platforms from outstanding TV dramas to share their experience in the creation of high-quality domestic TV dramas and discuss the topic "Quality and Diversity: Chinese TV Drama Development".
Moderator: WANG Liping | Vice President of China TV Artists Association and National First-class Screenwriter
Keynote Speeches
Guest Speakers:
WANG Xiaoqiang | Screenwriter of "Bright Future"
ZHANG Ting | Director, Screenwriter of "Wild Bloom"
Roundtable Forum
Guest Speakers:
Karen Fu | CEO of Huace Group
Suman WANG | Vice President and Editor-in-Chief of Tencent Online Video
WANG Xiaohui | Chief Content Officer of iQIYI and President of Professional Content Business Group (PCG)
XIA Xiaohui | Deputy Secretary, CMG Film, Drama and Documentary Programming Center
ZHOU Hai | Member of the CPC Committee of Hunan Satellite TV, Member of the CPC Committee and Vice President of Mango Excellent Media
STVF Animation MasterClass
Time: 10:00-12:00
Date: Thursday, June 22, 2023
Venue: Central Hall 2, Shanghai Exhibition Center
As the most primitive language, visual art possesses a unique charm in conveying emotions across cultures. From an idea to an artwork, animation requires cumbersome pipelines to refine the ideas from different artists and culminate them into an imaginative masterpiece. STVF Animation MasterClass invites jury members in the Animation Section of the 28th STVF Magnolia Awards to discuss the theme of "Diverse Animation, Imaginative Masterpiece". They will share their professional experiences and creative process from a cross-cultural and cross-disciplinary perspective and explore innovative collaborations, talent development, and future trends in the animation industry from a diverse angle. This MasterClass aims to strengthen the future development of the animation industry in the television field.
Moderator: YANG Cheng | Producer
Guest Speakers:
David Stephan | Animation Director, Canada; Jury Chairman, Animation
Spencer Ooi | Animation Director, Producer, Malaysia; Jury Member, Animation
JIA Fou | Animation Director, Professor, China; Jury Member, Animation
Upgrading of Miniseries "New Forces" & Miniseries Pitch Fest
Time: 13:30-16:30
Date: Thursday, June 22, 2023
Venue: Central Hall 1, Shanghai Exhibition Center
With the changing needs and viewing habits of audiences in the new era, miniseries have become an essential part of the content market. Through joint efforts, the volume and quality of miniseries have been significantly improved. This forum features representatives from various miniseries platforms and outstanding creators to explore how to drive the high-quality development of the miniseries market, improve the quality of content and expand the market scale. In addition, a roadshow will be organized to assist incubate miniseries projects and offer more support to miniseries talents to boost the progress of miniseries creation.
Moderator: Andrew LIANG | Actor, TV Host
Miniseries Pitch Fest
Keynote Speech
Guest Speaker:
MA Di | General Manager of GUGU at China Mobile Migu
Guest Speakers:
CHEN Le | SHANGHAI CULTURE INDUSTRY FUND Partner, COO
HUANG Xia | BesTV+&Tomato Media COO
LaLa | Platform Operation Department, Tencent Online Video Deputy General Manager
Elaine Qian | Head of Content Innovation
Shane XU | General Manager of OGV Deparment, Bilibili
YU Ke | Head of Kuaishou Playlet, Kuaishou Entertainment Department
Strategic Partners: China Mobile Migu, GUGU at China Mobile Migu
Organizer: EW-entertainment
STVF Documentary MasterClass
Time: 14:00-16:00
Date: Thursday, June 22, 2023
Venue: Central Hall 2, Shanghai Exhibition Center
STVF Documentary MasterClass invites jury members in the Documentary Section of the 28th STVF Magnolia Awards. Poh Si Teng aims at breaking down stereotypes through documentary storytelling for an inclusive and diverse social context. Sabine Bubeck-Paaz dedicates herself to the international market and innovative development of documentaries, while HE Suliu strives for spreading Chinese stories as well as balancing documentary theory and practice. Over the past decades, they have been walking on the same frontier road of the documentary industry. Today, they will share their exclusive memories along the road with documentaries, discuss the inter-cultural and internationally-cooperative approaches to documentary production, as well as exchange ideas on talent cultivation and emerging trends in the documentary industry.
Moderator: TANG Jun | Director of the Department of Radio and Television, School of Journalism, Fudan University
Guest Speakers:
Poh Si TENG | Producer, United States/Malaysia; Jury Chairwoman, Documentary
HE Suliu | Professor and Curator, China; Jury Member, Documentary
Sabine Bubeck-Paaz | Commissioning Editor, Germany; Jury Member, Documentary
How to Attend STVFORUM
Shanghai TV Festival badge-holders can attend forums by showing their badges at the entrance of the venue. Seats are first come first served.
State Administration of Radio and Television
