The 24th Shanghai TV Festival released its official poster today. This year, apart from the dominating green tone, bright yellow and mild pink are added to the poster, with the iconic Magnolia image outlined with delicate strokes. The overlapping and conversion of colors and patterns pass on vitality, which symbolizes the Shanghai TV Festival founded in 1986 is still full of energy and vigor. To build up the brand of “Shanghai Culture”, grow Shanghai into a global film and television creation center, and propel the development of Chinese TV drama creation and television industry, STVF will keep going forward and making due contributions.
Themed on “A Cozy Time with TV”, the poster inherits the refreshing and clear style of previous ones, and is supplemented by a unique youthful and dynamic breath. The staggered lines and bold contrasting depict the main image of the “Magnolia” trophy, a symbol of STVF’s constant pursuit for innovation and people-orientation, which drives itself to bring warm and cozy time to the audience with excellent TV works; the colorful poster features classic green, vibrant yellow and appealing pink, together producing a dynamic visual effect, which works to reflect the profound and diversified TV culture in the city; the blooming Magnolia is sending an invitation to visitors for a TV gala in Shanghai.
Last December, the Shanghai TV Festival sent a notice to the whole society to collect poster designs, which received active responses from the public. Here, we’d like to express our deepest gratitude to all the people showing their care and support for STVF!
The 24th Shanghai TV Festival is scheduled to take place from June 11 to June 15. At present, all preparations concerning programme submission, exhibition organization, and forums are in full swing, with various events coming soon.